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Restyling 2021 2022

ENHANCED COMFORT AND SERVICES IN THE NAME OF TRADITION: THE RESTYLING OF THE GRAND HOTEL PRINCIPE DI PIEMONTE IS UNDERWAY

Temporary closure from November 2021

The time has come for the Grand Hotel Principe di Piemonte to close its doors for a brief period. Closing the hotel this winter will enable us to carry out our scheduled interior redevelopment plans in time to welcome our guests to this prestigious Art Nouveau building for the 2022 season with even greater comfort.

This temporary closure provides a precious opportunity to continue the restyling project we began at the end of 2020 and the start of 2021. Whilst respecting the hotel’s tradition and retaining its undeniable historical charm, the aim is to revisit our facilities in a more contemporary key. In this way, we shall be able to offer our Italian and international clientele ultra modern services and amplify the appreciation for the hospitality received at the Grand Hotel Principe di Piemonte throughout 2021, as expressed in our occupancy rates and the approval ratings of our guests.

The fundamental elements of the redevelopment over the coming months will echo the atmosphere and splendour of the era in which the Grand Hotel Principe di Piemonte established its celebrity as the Select Palace Hotel, as it was originally named. A fantastic period from the 1920s onwards saw the leading lights in art, culture, academia, politics and entertainment from Italy and around the world flock to the iconic building on the promenade of Viareggio, fuelling the renown of the hotel, which would even become the set for a number of international film productions.

Décor using warm tones, mirrors, gold and fine fabrics will greet guests in rooms and suites, many of which will have been completely renovated and furnished and equipped to offer the highest standards in comfort.

Maintaining and enhancing the splendour and character of the hotel are the guiding principles for the undertaking, which also focuses on sustainability and on safeguarding the artistic heritage of the building.

Particular attention will be paid to the selection of the furniture, sourced from Tuscan artisans and suppliers, used to furnish the newly created spaces.

The restyling plans for the bedroom accommodation at the Grand Hotel Principe di Piemonte, which began in 2020, will proceed to the third and fourth floors, where rooms will be amalgamated to create additional and more spacious suite accommodation.

The creation of rooms and suites that can be interconnected or used separately, offering greater accommodation versatility, is also one of the innovations to be undertaken.

The renovation work will resume after the 2022 summer season and will be completed during winter 2022-2023.

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