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Restyling 2021 2022


Temporary closure from November 2021

The time has come for the Grand Hotel Principe di Piemonte to close its doors for a brief period. Closing the hotel this winter will enable us to carry out our scheduled interior redevelopment plans in time to welcome our guests to this prestigious Art Nouveau building for the 2022 season with even greater comfort.

This temporary closure provides a precious opportunity to continue the restyling project we began at the end of 2020 and the start of 2021. Whilst respecting the hotel’s tradition and retaining its undeniable historical charm, the aim is to revisit our facilities in a more contemporary key. In this way, we shall be able to offer our Italian and international clientele ultra modern services and amplify the appreciation for the hospitality received at the Grand Hotel Principe di Piemonte throughout 2021, as expressed in our occupancy rates and the approval ratings of our guests.

The fundamental elements of the redevelopment over the coming months will echo the atmosphere and splendour of the era in which the Grand Hotel Principe di Piemonte established its celebrity as the Select Palace Hotel, as it was originally named. A fantastic period from the 1920s onwards saw the leading lights in art, culture, academia, politics and entertainment from Italy and around the world flock to the iconic building on the promenade of Viareggio, fuelling the renown of the hotel, which would even become the set for a number of international film productions.

Décor using warm tones, mirrors, gold and fine fabrics will greet guests in rooms and suites, many of which will have been completely renovated and furnished and equipped to offer the highest standards in comfort.

Maintaining and enhancing the splendour and character of the hotel are the guiding principles for the undertaking, which also focuses on sustainability and on safeguarding the artistic heritage of the building.

Particular attention will be paid to the selection of the furniture, sourced from Tuscan artisans and suppliers, used to furnish the newly created spaces.

The restyling plans for the bedroom accommodation at the Grand Hotel Principe di Piemonte, which began in 2020, will proceed to the third and fourth floors, where rooms will be amalgamated to create additional and more spacious suite accommodation.

The creation of rooms and suites that can be interconnected or used separately, offering greater accommodation versatility, is also one of the innovations to be undertaken.

The renovation work will resume after the 2022 summer season and will be completed during winter 2022-2023.

Book for 2022

Discover the offers

The best offers constantly updated to live the exclusive experiences of the Grand Hotel Principe di Piemonte at any time of the year!

Offer: Carnival Package

Viareggio is a destination waiting to be discovered, especially when the streets are colored with masks, floats line the waterfront and the town is filled with joy and merriment.

Romantic Break

Looking for a totally relaxing experience with your partner? Nothing could be better than a Romantic Break at the Grand Hotel Principe di Piemonte.

Offer: Gourmet Experience

An unmissable stay with a tasty experience in our starred restaurant overlooking the sea.

Promo suite in Viareggio

Fancy a dream holiday in Versilia? Choose the Suite Special Offer in the Grand Hotel Principe di Piemonte in Viareggio. 40% discount on overnight stays in suites! Find out more and book your suite today.

Offer: Starry Night

One ore more nights stay with a gourmet experience at the 2 Michelin Star Il Piccolo Principe Restaurant. The offer includes: 1 night stay or more in a Classic or sea view room; A 4 course tasting dinner for two guests (water and coffee included) by chef Giuseppe Mancino at the 2 Michelin Star Restaurant […]

Offer: Princely Wellness Package

Our “Wellness as a Prince” combines the benefits of the Spa with the comfort and luxury of the Grand Hotel Principe di Piemonte in Viareggio. The package is ideal for couples seeking a totally relaxing break focused on wellbeing.   The “Wellness as a Prince” Offer includes: Overnight accommodation; Buffet breakfast served in the breakfast […]

Hotel deals in Viareggio by the sea for long stays

“7 nights as a Prince” for a week at the beach.

Luxury Beach Experience

The Luxury Beach Experience includes access to the exclusive beach Club located nearby the hotel. Ideal for an exclusive summer break by the sea, experiencing the luxury and comfort of the hotel on the Tuscan Riviera. The Luxury Beach Experience includes: Accommodation in your favourite suite; Buffet breakfast served in the breakfast room; Spacious gazebo with deckchairs, sunbeds, […]