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The New Grand Hotel Principe di Piemonte

A new beginning for the renovated Grand Hotel Principe di Piemonte.

Our Five-star Hotel on Viareggio’s beachfront prides itself in its new renovations.

At the start of 2021, two architects, Diletta Storace and Nicola Spagni, began to renovate the hotel with the hotel’s historically defining qualities in mind.  The goal was to exalt the Hotel’s identity as one of the city’s most important Liberty-style icons by reconfirming its fame for luxury, excellence and uniqueness.

architetti hotel

All the changes were made to offer the same unforgettable experience our clients have always had since the very beginning of our hotel’s grandeur.

Renovations were made starting with the details, such as the light playing off from the mirrors and gold furnishings, the antique doors and the hand-crafted custom-made reproductions of the furnishings.  All these features are combined to give added value to the hotel’s historical identity and a point of reference for our sophisticated travelers.

One of the most important changes we  made is to the Ristorante Il Piccolo Principe with our Two-Star Michelin Chef, Giuseppe Mancino.

The restaurant has been moved from the top floor of the hotel to the veranda on the ground floor overlooking Viareggio’s seafront.

The veranda has been completely renovated along with the furnishings and décor of the whole floor.

The new  Il Piccolo Principe restaurant  has contemporary and gold features that remind us of the beautiful orangeries of the past.

The chandeliers as well as the marble tables are custom-made.  The designer armchairs are made of precious fabrics and the façade is retraced with gold decorations on its columns.

One of the veranda’s walls is covered with gold planters full of lush greenery and the audio systems and air conditioners are set up to create a sophisticated atmosphere that is never intrusive.


Other areas on the ground floor include:

The Chinese Room which conveys the concept of extreme luxury with exquisite fabrics and furnishings.  It is cozy and detailed and it evokes travel and exploration.  The Chinese Room is a relaxed and exotic oasis with exquisite hand-decorated silk wallpaper and original Chinese antiques.

The Dining Room gives a contemporary twist to the hotel’s historical features.  It introduces the cultural concept of modern luxury through its fine fabrics, its floors and a majestic mirror.  Our collection of Zodiac paintings by Renato Guttuso is further enhanced by the reproduction of antique gold frames by the famous Florentine craftsman and artist, Castorina.

Our Receiving Room contains its most important feature:  a grand bookcase with handmade wallpaper by de Gournay, the highest expression of luxury and refinement.

The staircase is covered with a runner expressly designed for the Grand Hotel Principe di Piemonte with Koi fish swimming upstream.


The top floor of the hotel includes:

The scenic terrace of the hotel with a panoramic view of the sea and the Apuan Alps.

This stunning view offers you the Ristorante Maitò Viareggio, part of the MyMaitò Group that includes the Ristorante Maitò in Forte dei Marmi, a historical Dolce Vita restaurant since 1960.

Maitò Viareggio offers authentic and traditional Versiliese cuisine  with a nod to the future and a relaxing atmosphere.


On summer nights, the pool-side tables on the scenic terrace offer our clients an extraordinary dining experience.


In addition, La Terrazza Rooftop Bar overlooking the pool on the scenic terrace offers you a 360-degree panoramic view.

Its elegant private spaces, its refined white Carrara marble countertop that reflects the lights of the bar and its wide selection of cocktails are perfect for elegant aperitifs.

Our expert staff creates wonderful drinks and cocktails that are served in an elegant and sophisticated atmosphere which  is exclusive and carefree at the same time.



Discover the offers

The best offers constantly updated to live the experiences of the Grand Hotel Principe di Piemonte at unbeatable prices and at any time of the year!

The Principe Brings You the Beach

Our “The Principe Brings You the Beach” offer gives you exclusive access to a private beach in Forte dei Marmi during your stay at the Grand Hotel Principe di Piemonte. The beach club, Maitò Beach Club, is only minutes away from the Grand Hotel Principe Piemonte and just steps away from very prestigious shops in […]

Special offer on suites in Viareggio. Book with Grand Hotel Principe di Piemonte

Fancy a dream holiday in Versilia? Choose the Suite Special Offer in the Grand Hotel Principe di Piemonte in Viareggio. 40% discount on overnight stays in suites! Find out more and book your suite today.

Stay longer, save more

Discover the best hotel deals in Viareggio at the Principe di Piemonte, near the sea. You will find “7 nights as a Prince” for a week at the beach at an incredible price and “The more you stay the more you save” with 10% discount on a minimum stay of 3 nights, with breakfast, Wi-Fi, access to the swimming pool.

Luxury Beach Experience

Luxury Beach Experience is the offer with included exclusive beach of the Grand Hotel Principe di Piemonte in Viareggio. It is ideal for those who want to live a summer full of captivating experiences, total comfort, and the elegant luxury of a refined hotel. The offer will give you the opportunity to stay in a […]

Beach Escape 2021

A unique package that impeccably and unrepeatably combines romance and wellness. An experience with your other half for a weekend characterised by overnight stay, breakfast, wellness program, spa, swimming pool, and dinner for two!

Gourmet Experience

An unmissable stay with a tasty experience in our starred restaurant overlooking the sea.

Wellness offer for couples in Tuscany

Are you looking for a spa offer for couples in Versilia? Discover it at the Grand Hotel Principe di Piemonte!

Family Beach Package

The Grand Hotel Principe di Piemonte looks forward to meeting you for a special stay dedicated to the entire family!