Home > Presentation of the 2022 season of Events at the Grand Hotel Principe di Piemonte






Presentation of the 2022 season of Events at the Grand Hotel Principe di Piemonte


The Grand Hotel Principe di Piemonte series of events, “Incontri del Principe“, involving well-known names from the world of Italian culture, will be held once again this summer in venues both inside the hotel and outdoors in Piazza Maria Luisa, Viareggio, just in front of the hotel.

Between July and August there will be 16 events, starting at 6pm or 9.15pm, with free admission.

The widely acclaimed talk shows, now in their third season, will again be conducted by the journalist and television presenter, Stefano Zurlo, who will interview personalities from politics, culture, the media, business and entertainment.

Find out more about the programme of “Incontri del Principe 2022”


“Incontri del Principe” and the celebratory video marking the centenary

As per tradition, a number of the events will be held at the Grand Hotel Principe di Piemonte.

Following the major renovation works in the hotel, one of the best-known landmarks in Viareggio and which celebrates its 100th anniversary this year, the venue offers even more style and comfort.

The anniversary is also celebrated by the production of an art house film entitled “Service“, which was conceived on the occasion of the reopening of the hotel after the renovations.

The film, directed by Matteo Raffaelli, features a bewildered guest looking for room service and co-stars Grand Hotel Principe di Piemonte employees, who are seen enjoying their role in front of the camera and a playful practical joke on the guest, who wakes up in his suite to find the hotel deserted.

The actor, Sebastian Pittaluga, plays the leading role and portrays a delightful gamut of emotion.

The film evokes the great hotel locations of film, TV and advertising, such as the iconic 1980s commercial for Chanel Egoiste.



The celebratory book, “Cento anni da Principe”

centenario viareggio

The centenary, a unique occasion, is celebrated through the publication of the book edited by Manila Alfano: “Cento anni da Principe”, which recounts the hotel’s history, from its origins in the grandeur of the Belle Époque to the present day.

The author chronicles everything in great detail, from the design inspired by the hotels of the Cote d’Azur and the postcards of the day, to today’s five-star luxury recognition and redevelopment incorporating the avant-garde and tradition.

The text is accompanied by an array of documents including personal accounts, dedications from musicians, actors and sportspeople, period photographs, anecdotes and newspaper articles.

One of the chapters explores the relationship between the hotel and the big screen and its transformation into the setting for such films as the 1960s Italian seaside comedy, “Frenesia dell’estate“.

Last but not least, the catering pride of the Principe di Piemonte is detailed through menus, international awards, twelve years of acclaimed Kosher cuisine and today’s two Michelin stars.


Discover the offers

The best offers constantly updated to live the exclusive experiences of the Grand Hotel Principe di Piemonte at any time of the year!

Offer: Carnival Package

Viareggio is a destination waiting to be discovered, especially when the streets are colored with masks, floats line the waterfront and the town is filled with joy and merriment.

Romantic Break

Looking for a totally relaxing experience with your partner? Nothing could be better than a Romantic Break at the Grand Hotel Principe di Piemonte.

Offer: Gourmet Experience

An unmissable stay with a tasty experience in our starred restaurant overlooking the sea.

Offer: Starry Night

One ore more nights stay with a gourmet experience at the 2 Michelin Star Il Piccolo Principe Restaurant. The offer includes: 1 night stay or more in a Classic or sea view room; A 4 course tasting dinner for two guests (water and coffee included) by chef Giuseppe Mancino at the 2 Michelin Star Restaurant […]

Promo suite in Viareggio

Fancy a dream holiday in Versilia? Choose the Suite Special Offer in the Grand Hotel Principe di Piemonte in Viareggio. 40% discount on overnight stays in suites! Find out more and book your suite today.

Offer: Princely Wellness Package

Our “Wellness as a Prince” combines the benefits of the Spa with the comfort and luxury of the Grand Hotel Principe di Piemonte in Viareggio. The package is ideal for couples seeking a totally relaxing break focused on wellbeing.   The “Wellness as a Prince” Offer includes: Overnight accommodation; Buffet breakfast served in the breakfast […]

Hotel deals in Viareggio by the sea for long stays

“7 nights as a Prince” for a week at the beach.

Luxury Beach Experience

The Luxury Beach Experience includes access to the exclusive beach Club located nearby the hotel. Ideal for an exclusive summer break by the sea, experiencing the luxury and comfort of the hotel on the Tuscan Riviera. The Luxury Beach Experience includes: Accommodation in your favourite suite; Buffet breakfast served in the breakfast room; Spacious gazebo with deckchairs, sunbeds, […]