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Sweet dreams at the Grand Hotel Principe di Piemonte

Guests staying in our suites will be able to enjoy a restorative night’s sleep thanks to the superior quality and comfort afforded by our new exclusive Vispring mattresses made with the softest natural materials and pocket spring construction. Bespoke luxury for unparalleled comfort.

The main feature of the new mattresses in the suites at the Grand Hotel Principe di Piemonte is the 100% natural filling, made with a blend of pure Shetland wool, fine cotton and hand-teased horsehair.

The ticking is quilted with hand-tied woollen tufts by expert craftsmen and women and the borders are upholstered with coir and wool and hand side-stitching.

Launched at the beginning of the twentieth century, Vispring bespoke mattresses fitted perfectly in the opulent suites of the legendary transatlantic liners Titanic and Olympic and have been much sought-after ever since to furnish the homes of the world’s great royal families including the House of Windsor.

After decades of innovation and countless bespoke mattresses, Vispring was given the prestigious Queen’s Award for Enterprise in 2012. This award honours businesses that have excelled in the fields of international trade, innovation or sustainable development. This is one of the company’s proudest achievements.

By appointing Vispring to supply our mattresses we have made a significant investment in the future of the Grand Hotel Principe di Piemonte as one of the most exclusive luxury hotels on the coast of Italy.

Discover the offers

The best offers constantly updated to live the exclusive experiences of the Grand Hotel Principe di Piemonte at any time of the year!

Offer: Carnival Package

Viareggio is a destination waiting to be discovered, especially when the streets are colored with masks, floats line the waterfront and the town is filled with joy and merriment.

Offer: Gourmet Experience

An unmissable stay with a tasty experience in our starred restaurant overlooking the sea.

Romantic Break

Looking for a totally relaxing experience with your partner? Nothing could be better than a Romantic Break at the Grand Hotel Principe di Piemonte.

Promo suite in Viareggio

Fancy a dream holiday in Versilia? Choose the Suite Special Offer in the Grand Hotel Principe di Piemonte in Viareggio. 40% discount on overnight stays in suites! Find out more and book your suite today.

Offer: Starry Night

One ore more nights stay with a gourmet experience at the 2 Michelin Star Il Piccolo Principe Restaurant. The offer includes: 1 night stay or more in a Classic or sea view room; A 4 course tasting dinner for two guests (water and coffee included) by chef Giuseppe Mancino at the 2 Michelin Star Restaurant […]

Offer: Princely Wellness Package

Our “Wellness as a Prince” combines the benefits of the Spa with the comfort and luxury of the Grand Hotel Principe di Piemonte in Viareggio. The package is ideal for couples seeking a totally relaxing break focused on wellbeing.   The “Wellness as a Prince” Offer includes: Overnight accommodation; Buffet breakfast served in the breakfast […]

Hotel deals in Viareggio by the sea for long stays

“7 nights as a Prince” for a week at the beach.

Luxury Beach Experience

The Luxury Beach Experience includes access to the exclusive beach Club located nearby the hotel. Ideal for an exclusive summer break by the sea, experiencing the luxury and comfort of the hotel on the Tuscan Riviera. The Luxury Beach Experience includes: Accommodation in your favourite suite; Buffet breakfast served in the breakfast room; Spacious gazebo with deckchairs, sunbeds, […]