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Liberty in Viareggio

The liveliness of Liberty, the true soul and identity of Viareggio
In the minds of the people of Viareggio, there is a stretch of road that is a symbol of the city: the seafront where large hotels provide such strong evidence of the artistic and cultural liveliness of the early 20th Century and which define, in a unique manner, the skyline of Viareggio.  This is a story that begins during the year 1905 when the whole of Viareggio was taken over by the Liberty style which resulted from both Arabic and Nordic artistic influences and which was fully re-emphasized from 1917 onwards when the Art Nouveau movement imposed its sinuous lines and decorative oriental references which still seduce and fascinate us today.

So many reasons to enjoy a weekend in Versilia

The following delights can all be found by just walking along the 2 kilometers of the seafront; starting with the Cinema Savoia and the Magazzini Duilio 48 and then allowing yourself to be enchanted by one of the authentic Art Nouveau gems, the Gran Cafe Regina Margherita with its characteristic side towers and the frescos and painted ceramics by Galileo Chini.  Continuing our stroll along the seafront, we will come to the famous “Whale Bath” designed by the renowned architect Alfredo Belluomi which, once again, is embellished with the decorative elements of Chini whilst on the opposite side of the promenade, we can admire the hotels London, Liberty and Excelsior next to the Villas Tolomei and Chizzolini.

Discover the true Spirit of Viareggio 
To a large extent, the Liberty style has defined the city’s identity.  You realize this from the moment you leave the seafront and turn towards the town center.  Here you can find the real Viareggio with tall, narrow,private residences which are decorated completely in the Liberty style.  Would you like to discover the beauty of Viareggio?  Enjoy a weekend in Versilia at the Grand Hotel Principe di Piemonte.
For additional information and reservations, you can contact us via email at: info@principedipiemonte.com or by telephone on +39 0584 4011.

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Discover the offers

The best offers constantly updated to live the exclusive experiences of the Grand Hotel Principe di Piemonte at any time of the year!

Stay Longer

With a minimum stay of 4 nights, get the fourth night free.

Offer: Gourmet Experience

An unmissable stay with a tasty experience in our starred restaurant overlooking the sea.

Romantic Break

Looking for a totally relaxing experience with your partner? Nothing could be better than a Romantic Break at the Grand Hotel Principe di Piemonte.

Promo suite in Viareggio

Fancy a dream holiday in Versilia? Choose the Suite Special Offer in the Grand Hotel Principe di Piemonte in Viareggio. 40% discount on overnight stays in suites! Find out more and book your suite today.

Offer: Starry Night

One ore more nights stay with a gourmet experience at the 2 Michelin Star Il Piccolo Principe Restaurant. The offer includes: 1 night stay or more in a Classic or sea view room; A 4 course tasting dinner for two guests (water and coffee included) by chef Giuseppe Mancino at the 2 Michelin Star Restaurant […]

Offer: Princely Wellness Package

Our “Wellness as a Prince” combines the benefits of the Spa with the comfort and luxury of the Grand Hotel Principe di Piemonte in Viareggio. The package is ideal for couples seeking a totally relaxing break focused on wellbeing.   The “Wellness as a Prince” Offer includes: Overnight accommodation; Buffet breakfast served in the breakfast […]

Hotel deals in Viareggio by the sea for long stays

“7 nights as a Prince” for a week at the beach.

Luxury Beach Experience

The Luxury Beach Experience includes access to the exclusive beach Club located nearby the hotel. Ideal for an exclusive summer break by the sea, experiencing the luxury and comfort of the hotel on the Tuscan Riviera. The Luxury Beach Experience includes: Accommodation in your favourite suite; Buffet breakfast served in the breakfast room; Spacious gazebo with deckchairs, sunbeds, […]