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The Grand Hotel Principe di Piemonte becomes one of The Leading Hotels of the World

The Grand Hotel Principe di Piemonte in Viareggio, now a 5-star luxury hotel, has joined The Leading Hotels of the World, the prestigious community, spanning 80 countries, of over 400 authentic and uncommon luxury hotels whose architectural style, design and distinctive features embody the essence of their location.

Change has been guided by tradition, innovation and sustainability and exclusivity and comfort are the keywords inspiring the transformation of our facilities and choice of services that distinguish the refurbished accommodation offered to our clientele.

The total renovation complies with very high standards from both the structural perspective and of the amenities provided.

The new Grand Hotel Principe di Piemonte redefines the concept of hospitality on the Versilia Riviera on the coast of Tuscany by offering a totally relaxing, unique and personalised experience. Our highly qualified staff will ensure the comfort of all our guests, who will appreciate the welcome and expertise of our concierge service.

A diversified, multiform and evolving project, with rooms and areas devoted to art and emerging design and to culture.

Following the best global practices, we prioritise health and safety and sustainability and a specific commitment to accountability to and excellence for our guests and employees.

The Grand Hotel Principe di Piemonte, as an enterprise, has the distinction of being able to monitor and guarantee the hygiene and safety of all facilities.

We are the only hotel in Italy to employ a Hygiene Manager and to have developed an innovative, third-party certified management Health Plan (Kiwa Cermet).

The policies regarding sustainability are entrusted to our Quality and Sustainability Manager, who is responsible for staff training and for supervising purchasing and operational management, which must comply with and improve practices that benefit our guests, employees and the local community.

In order to minimise distances and our environmental impact and, equally, to promote the prowess of the area, hotel policy gives preference to local suppliers and products.

Discover the offers

The best offers constantly updated to live the exclusive experiences of the Grand Hotel Principe di Piemonte at any time of the year!

Offer: Carnival Package

Viareggio is a destination waiting to be discovered, especially when the streets are colored with masks, floats line the waterfront and the town is filled with joy and merriment.

Romantic Break

Looking for a totally relaxing experience with your partner? Nothing could be better than a Romantic Break at the Grand Hotel Principe di Piemonte.

Offer: Gourmet Experience

An unmissable stay with a tasty experience in our starred restaurant overlooking the sea.

Promo suite in Viareggio

Fancy a dream holiday in Versilia? Choose the Suite Special Offer in the Grand Hotel Principe di Piemonte in Viareggio. 40% discount on overnight stays in suites! Find out more and book your suite today.

Offer: Starry Night

One ore more nights stay with a gourmet experience at the 2 Michelin Star Il Piccolo Principe Restaurant. The offer includes: 1 night stay or more in a Classic or sea view room; A 4 course tasting dinner for two guests (water and coffee included) by chef Giuseppe Mancino at the 2 Michelin Star Restaurant […]

Offer: Princely Wellness Package

Our “Wellness as a Prince” combines the benefits of the Spa with the comfort and luxury of the Grand Hotel Principe di Piemonte in Viareggio. The package is ideal for couples seeking a totally relaxing break focused on wellbeing.   The “Wellness as a Prince” Offer includes: Overnight accommodation; Buffet breakfast served in the breakfast […]

Hotel deals in Viareggio by the sea for long stays

“7 nights as a Prince” for a week at the beach.

Luxury Beach Experience

The Luxury Beach Experience includes access to the exclusive beach Club located nearby the hotel. Ideal for an exclusive summer break by the sea, experiencing the luxury and comfort of the hotel on the Tuscan Riviera. The Luxury Beach Experience includes: Accommodation in your favourite suite; Buffet breakfast served in the breakfast room; Spacious gazebo with deckchairs, sunbeds, […]