Home > Enhanced elegance and comfort are the trademarks of the Grand Hotel Principe di Piemonte






Enhanced elegance and comfort are the trademarks of the Grand Hotel Principe di Piemonte

The Grand Hotel Principe di Piemonte continues to explore and source new, exclusive features that best embody the style and luxury intrinsic to the past and present identity of this Grand Hotel and to its vision for the future.

With this in mind, during the 2022 summer season, guests in our suite accommodation will be introduced to our exclusively designed and produced kimono dressing gowns.

The hotel has entrusted their creation to Dora Esse, the Florentine specialists in sophisticated articles aimed at a discerning clientele.

Dora Esse achieves the firm’s ideals of elegance and sustainability in partnership with local artisans and through the use of the finest materials.

It is our mission to create a range of services that are synonymous with elegance and luxury and which also offer guests the same experience of comfort and relaxation at the Principe di Piemonte as they feel at home.

kimono hotel

The design of our kimono dressing gown incorporates motifs and fabrics that evoke the magical period of Oriental exoticism and the celebrated era of floral silks woven in China and Japan.

A design inspired by the Belle Époque and the appeal of the East of the period which saw the Liberty style – the Italian expression of Art Nouveau – flourish and shape the architecture of the hotel and many buildings throughout the town and seafront areas of Viareggio.

This oriental theme and the period characterising the hotel have been blended with the contemporary stylishness and elegance we have also chosen to convey through the garment.

A peacock feather pattern, inspired by the geometric and decorative motif typical of the Liberty style, has been used as a decorative element for the men’s kimono. The peacock, not only a feature of the great Italian gardens, was a symbol of elegance and sophistication in the Ancient Roman town houses of the wealthy.

Double cotton sateen, offering a more structured cut, was chosen for the men’s kimono and a lighter fabric, reminiscent of Japanese silks and which envelopes and highlights the feminine silhouette, was chosen for the ladies’ kimono.


Discover the offers

The best offers constantly updated to live the exclusive experiences of the Grand Hotel Principe di Piemonte at any time of the year!

Offer: Carnival Package

Viareggio is a destination waiting to be discovered, especially when the streets are colored with masks, floats line the waterfront and the town is filled with joy and merriment.

Offer: Gourmet Experience

An unmissable stay with a tasty experience in our starred restaurant overlooking the sea.

Romantic Break

Looking for a totally relaxing experience with your partner? Nothing could be better than a Romantic Break at the Grand Hotel Principe di Piemonte.

Promo suite in Viareggio

Fancy a dream holiday in Versilia? Choose the Suite Special Offer in the Grand Hotel Principe di Piemonte in Viareggio. 40% discount on overnight stays in suites! Find out more and book your suite today.

Offer: Starry Night

One ore more nights stay with a gourmet experience at the 2 Michelin Star Il Piccolo Principe Restaurant. The offer includes: 1 night stay or more in a Classic or sea view room; A 4 course tasting dinner for two guests (water and coffee included) by chef Giuseppe Mancino at the 2 Michelin Star Restaurant […]

Offer: Princely Wellness Package

Our “Wellness as a Prince” combines the benefits of the Spa with the comfort and luxury of the Grand Hotel Principe di Piemonte in Viareggio. The package is ideal for couples seeking a totally relaxing break focused on wellbeing.   The “Wellness as a Prince” Offer includes: Overnight accommodation; Buffet breakfast served in the breakfast […]

Hotel deals in Viareggio by the sea for long stays

“7 nights as a Prince” for a week at the beach.

Luxury Beach Experience

The Luxury Beach Experience includes access to the exclusive beach Club located nearby the hotel. Ideal for an exclusive summer break by the sea, experiencing the luxury and comfort of the hotel on the Tuscan Riviera. The Luxury Beach Experience includes: Accommodation in your favourite suite; Buffet breakfast served in the breakfast room; Spacious gazebo with deckchairs, sunbeds, […]