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Blue Flag in Viareggio

One of the strengths of Grand Hotel Principe di Piemonte is its proximity to the sea of ​​Viareggio, awarded with a FEE Blue Flag even in 2020.

The city promenade beach is just a few meters away and can be reached in less than a minute from the hotel lobby.

A perfect location for those who want to experience their summer holidays in Tuscany in a luxury hotel at a very short distance from the sea.

Crystal clear water with gently increasing depth, sandy beach, and the presence of numerous bathing establishments characterize the location, which is just a stone’s throw from the hotel.

All peculiarities that make this environment ideal for the holidays of all kinds of travellers: from singles to couples, from groups of friends to families with children, who can find plenty of space to play, clean water, and services here.


The FEE Blue Flag is an international certification awarded in 49 countries founded in 1987. It is a quality certification assigned to those seaside tourist resorts that are capable of meeting the 33 criteria identified by the FEE.

Criteria concerning environmental education and information; water quality, environmental management, services and safety.


By staying at the Grand Hotel Principe di Piemonte, you have the opportunity to benefit from the Viareggio locations awarded with the Blue Flag.

The beach adjacent to Viale Giosuè Carducci is a few steps away.

Marina di Levante and Marina di Ponente are just a few kilometres away and can be reached on foot.

Torre del Lago Puccini is 8 km away and can be reached by car in about 15 minutes along Via dei Lecci.


Discover the offers

The best offers constantly updated to live the experiences of the Grand Hotel Principe di Piemonte at unbeatable prices and at any time of the year!

Your summer sun at Principe

Our Sun Shower Offer at the Grand Hotel Principe di Piemonte includes a studied and tested formula that is ideal for couples who want to relive their summer in October and prolong and maintain their tans throughout the fall.

Starry Night

Stay offer from the 24th of August to 31st of October 2021 with a gourmet experience at the 2 Michelin Star Il Piccolo Principe Restaurant.

The Principe Brings You the Beach

Our “The Principe Brings You the Beach” offer gives you exclusive access to a private beach in Forte dei Marmi during your stay at the Grand Hotel Principe di Piemonte. The beach club, Maitò Beach Club, is only minutes away from the Grand Hotel Principe Piemonte and just steps away from very prestigious shops in […]

Special offer on suites in Viareggio. Book with Grand Hotel Principe di Piemonte

Fancy a dream holiday in Versilia? Choose the Suite Special Offer in the Grand Hotel Principe di Piemonte in Viareggio. 40% discount on overnight stays in suites! Find out more and book your suite today.

Stay longer, save more

Discover the best hotel deals in Viareggio at the Principe di Piemonte, near the sea. You will find “7 nights as a Prince” for a week at the beach at an incredible price and “The more you stay the more you save” with 10% discount on a minimum stay of 3 nights, with breakfast, Wi-Fi, access to the swimming pool.

Luxury Beach Experience

Luxury Beach Experience is the offer with included exclusive beach of the Grand Hotel Principe di Piemonte in Viareggio. It is ideal for those who want to live a summer full of captivating experiences, total comfort, and the elegant luxury of a refined hotel. The offer will give you the opportunity to stay in a […]

Beach Escape 2021

A unique package that impeccably and unrepeatably combines romance and wellness. An experience with your other half for a weekend characterised by overnight stay, breakfast, wellness program, spa, swimming pool, and dinner for two!

Gourmet Experience

An unmissable stay with a tasty experience in our starred restaurant overlooking the sea.