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Blue Flag in Viareggio

One of the strengths of Grand Hotel Principe di Piemonte is its proximity to the sea of ​​Viareggio, awarded with a FEE Blue Flag even in 2020.

The city promenade beach is just a few meters away and can be reached in less than a minute from the hotel lobby.

A perfect location for those who want to experience their summer holidays in Tuscany in a luxury hotel at a very short distance from the sea.

Crystal clear water with gently increasing depth, sandy beach, and the presence of numerous bathing establishments characterize the location, which is just a stone’s throw from the hotel.

All peculiarities that make this environment ideal for the holidays of all kinds of travellers: from singles to couples, from groups of friends to families with children, who can find plenty of space to play, clean water, and services here.


The FEE Blue Flag is an international certification awarded in 49 countries founded in 1987. It is a quality certification assigned to those seaside tourist resorts that are capable of meeting the 33 criteria identified by the FEE.

Criteria concerning environmental education and information; water quality, environmental management, services and safety.


By staying at the Grand Hotel Principe di Piemonte, you have the opportunity to benefit from the Viareggio locations awarded with the Blue Flag.

The beach adjacent to Viale Giosuè Carducci is a few steps away.

Marina di Levante and Marina di Ponente are just a few kilometres away and can be reached on foot.

Torre del Lago Puccini is 8 km away and can be reached by car in about 15 minutes along Via dei Lecci.


Discover the offers

The best offers constantly updated to live the exclusive experiences of the Grand Hotel Principe di Piemonte at any time of the year!

Offer: Carnival Package

Viareggio is a destination waiting to be discovered, especially when the streets are colored with masks, floats line the waterfront and the town is filled with joy and merriment.

Romantic Break

Looking for a totally relaxing experience with your partner? Nothing could be better than a Romantic Break at the Grand Hotel Principe di Piemonte.

Offer: Gourmet Experience

An unmissable stay with a tasty experience in our starred restaurant overlooking the sea.

Offer: Starry Night

One ore more nights stay with a gourmet experience at the 2 Michelin Star Il Piccolo Principe Restaurant. The offer includes: 1 night stay or more in a Classic or sea view room; A 4 course tasting dinner for two guests (water and coffee included) by chef Giuseppe Mancino at the 2 Michelin Star Restaurant […]

Promo suite in Viareggio

Fancy a dream holiday in Versilia? Choose the Suite Special Offer in the Grand Hotel Principe di Piemonte in Viareggio. 40% discount on overnight stays in suites! Find out more and book your suite today.

Offer: Princely Wellness Package

Our “Wellness as a Prince” combines the benefits of the Spa with the comfort and luxury of the Grand Hotel Principe di Piemonte in Viareggio. The package is ideal for couples seeking a totally relaxing break focused on wellbeing.   The “Wellness as a Prince” Offer includes: Overnight accommodation; Buffet breakfast served in the breakfast […]

Hotel deals in Viareggio by the sea for long stays

“7 nights as a Prince” for a week at the beach.

Luxury Beach Experience

The Luxury Beach Experience includes access to the exclusive beach Club located nearby the hotel. Ideal for an exclusive summer break by the sea, experiencing the luxury and comfort of the hotel on the Tuscan Riviera. The Luxury Beach Experience includes: Accommodation in your favourite suite; Buffet breakfast served in the breakfast room; Spacious gazebo with deckchairs, sunbeds, […]