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Etro products

The Grand Hotel Principe di Piemonte always aims to pamper its guests, at all times of their stay, from arrival to departure, passing, of course, through the hotel stay.

That is why we have chosen a luxury courtesy line, the Etro line, a set of products characterized by high quality, unique style, and constant search for innovation.

Since the end of the 1980s, the Etro line has carried on a style characterized by the constant search for a unique combination: traditional concept and modern twist.

Classicism and innovation, past, and future mix together to create unique fragrances, a concentrate of emotions and smells made with the techniques and ingredients of artisan perfumers.

The result is a universe of drops that evokes the colour; it embraces the senses, recalls landscapes and moments by mixing near and far ingredients.

Sensations that guests of the Grand Hotel Principe di Piemonte will be able to experience during their stay using the products of the Etro courtesy line: Bath foam, Shampoo, Conditioner, Body Lotion, Hand Soap.

Discover the offers

The best offers constantly updated to live the experiences of the Grand Hotel Principe di Piemonte at unbeatable prices and at any time of the year!

Your summer sun at Principe

Our Sun Shower Offer at the Grand Hotel Principe di Piemonte includes a studied and tested formula that is ideal for couples who want to relive their summer in October and prolong and maintain their tans throughout the fall.

Starry Night

Stay offer from the 24th of August to 31st of October 2021 with a gourmet experience at the 2 Michelin Star Il Piccolo Principe Restaurant.

The Principe Brings You the Beach

Our “The Principe Brings You the Beach” offer gives you exclusive access to a private beach in Forte dei Marmi during your stay at the Grand Hotel Principe di Piemonte. The beach club, Maitò Beach Club, is only minutes away from the Grand Hotel Principe Piemonte and just steps away from very prestigious shops in […]

Special offer on suites in Viareggio. Book with Grand Hotel Principe di Piemonte

Fancy a dream holiday in Versilia? Choose the Suite Special Offer in the Grand Hotel Principe di Piemonte in Viareggio. 40% discount on overnight stays in suites! Find out more and book your suite today.

Stay longer, save more

Discover the best hotel deals in Viareggio at the Principe di Piemonte, near the sea. You will find “7 nights as a Prince” for a week at the beach at an incredible price and “The more you stay the more you save” with 10% discount on a minimum stay of 3 nights, with breakfast, Wi-Fi, access to the swimming pool.

Luxury Beach Experience

Luxury Beach Experience is the offer with included exclusive beach of the Grand Hotel Principe di Piemonte in Viareggio. It is ideal for those who want to live a summer full of captivating experiences, total comfort, and the elegant luxury of a refined hotel. The offer will give you the opportunity to stay in a […]

Beach Escape 2021

A unique package that impeccably and unrepeatably combines romance and wellness. An experience with your other half for a weekend characterised by overnight stay, breakfast, wellness program, spa, swimming pool, and dinner for two!

Gourmet Experience

An unmissable stay with a tasty experience in our starred restaurant overlooking the sea.