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Discovering the Versilia Riviera

There are a number of small towns and other attractions within easy reach of the Grand Hotel Principe di Piemonte that are definitely worth visiting. Here are some suggestions for those looking for a different day out, exploring the surrounding area:

Marble quarries in the Apuan Alps

Strada Comunale per Colonnata, 1, 54033 Colonnata MS

If you’re fond of long walks and don’t mind a little physical exertion, the magnificent Apuan Alps that border the Versilia Riviera are highly recommended.

The marble quarries, a spectacular destination just an hour’s drive from the Hotel, offer a close-up view of how marble, which is very much part of the local tradition and economy, is quarried and several tours are available to discover the area and the techniques used to extract this world-renowned marble.

The secrets of generations of local craftsmen make the finished products even more sought-after.

The Big Bench – Pietrasanta

Via della Rocca, 26, 55045 Pietrasanta LU

Pietrasanta is the Versilia Riviera’s city of art. It is also known as “little Athens” because countless artists, sculptors and painters have made the city their home. Pietrasanta is only 18 minutes from the hotel and can also be reached along the Versilia coast road. Wonderful views are guaranteed! The delightful city centre is the setting for numerous sculptures, which are changed periodically throughout the year and which are chiefly exhibited in the main square, Piazza Duomo, where it is possible to have a coffee or, why not, a glass of wine, whilst admiring the beauty of these artistic creations a few meters away.

An unusual attraction is the Pietrasanta Big Bench. This out-of-scale piece of outdoor furniture creates an amusing optical effect whereby visitors sitting on the bench appear very small. Thanks to its position, the Big Bench is also the ideal spot to enjoy nature, a spectacular sea view (perhaps at sunset) and a wonderful view of the city of Pietrasanta. The bench was built with materials that ensure it can withstand the elements. Big Bench visitors frequently share their photos on social media.

A rare architectural gem, Villa Argentina – Viareggio

Via Amerigo Vespucci, 44, 55049 Viareggio LU

We conclude with the town of Viareggio, where the Grand Hotel Principe di Piemonte is located. Known for its Italian Art Nouveau “Liberty” style architecture, Viareggio is also called “the pearl of the Tyrrhenian Sea” because of the wealth of artistic, cultural and recreational pastimes available.

One of the most historic and renowned buildings in the town is the beautiful Villa Argentina, which was built around 1900 and takes its name from the Argentine origins of the first owner, Francesca Racca Oytana. The marked Art Nouveau style that distinguishes the building is also expressed in the characteristic ceramic decorations with soft and delicate colours.

Now open to the public, the Villa hosts events, weddings and art exhibitions and can be visited during opening times, most mornings (9.30 – 13.30), depending on the time of year.

Discover the offers

The best offers constantly updated to live the exclusive experiences of the Grand Hotel Principe di Piemonte at any time of the year!

Stay Longer

With a minimum stay of 4 nights, get the fourth night free.

Offer: Gourmet Experience

An unmissable stay with a tasty experience in our starred restaurant overlooking the sea.

Romantic Break

Looking for a totally relaxing experience with your partner? Nothing could be better than a Romantic Break at the Grand Hotel Principe di Piemonte.

Promo suite in Viareggio

Fancy a dream holiday in Versilia? Choose the Suite Special Offer in the Grand Hotel Principe di Piemonte in Viareggio. 40% discount on overnight stays in suites! Find out more and book your suite today.

Offer: Starry Night

One ore more nights stay with a gourmet experience at the 2 Michelin Star Il Piccolo Principe Restaurant. The offer includes: 1 night stay or more in a Classic or sea view room; A 4 course tasting dinner for two guests (water and coffee included) by chef Giuseppe Mancino at the 2 Michelin Star Restaurant […]

Offer: Princely Wellness Package

Our “Wellness as a Prince” combines the benefits of the Spa with the comfort and luxury of the Grand Hotel Principe di Piemonte in Viareggio. The package is ideal for couples seeking a totally relaxing break focused on wellbeing.   The “Wellness as a Prince” Offer includes: Overnight accommodation; Buffet breakfast served in the breakfast […]

Hotel deals in Viareggio by the sea for long stays

“7 nights as a Prince” for a week at the beach.

Luxury Beach Experience

The Luxury Beach Experience includes access to the exclusive beach Club located nearby the hotel. Ideal for an exclusive summer break by the sea, experiencing the luxury and comfort of the hotel on the Tuscan Riviera. The Luxury Beach Experience includes: Accommodation in your favourite suite; Buffet breakfast served in the breakfast room; Spacious gazebo with deckchairs, sunbeds, […]