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Cent’anni da Principe – (A Century at the Principe)

The Grand Hotel Principe di Piemonte is celebrating its 100th anniversary and the publication, “Cent’anni da Principe”, marks the centenary of one of the best-known landmarks in Viareggio.

Compiled by the writer Manila Alfano, with contributions from Vittorio Sgarbi, Marco Turinetto, Umberto Guidi and Roberto Perrone, published by Forma Edizioni;  the book recounts the hotel’s history, from its origins in the grandeur of the Belle Époque to the present day.

“Cent’anni da Principe” is a meticulous chronicle of this evolution from the earliest plans inspired by the hotels of the Cote d’Azur and and illustrates, with postcards of the day, how the hotel has changed over the decades to achieve today’s five-star luxury status.

A journey denoting not only a great heritage but also the constant quest for innovation and pursuit of excellence.

Detailed descriptions accompanied by numerous historical documents, including personal accounts, dedications from musicians, actors and sportsmen, period photographs, anecdotes and newspaper articles, recount the history of the Grand Hotel Principe di Piemonte and its rise to national and international acclaim.

One of the chapters explores the relationship between the big screen and the hotel, which has seen the greatest cinema stars check-in as guests as well as its transformation into the film set for the 1960s Italian seaside comedy “Frenesia dell’estate”, when the Principe di Piemonte played a central role.

Menus drawn from the archives, international awards, twelve years of acclaimed Kosher cuisine and two Michelin stars document the Principe di Piemonte’s hallmark of culinary expertise and creativity.

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Discover the offers

The best offers constantly updated to live the exclusive experiences of the Grand Hotel Principe di Piemonte at any time of the year!

Stay Longer

With a minimum stay of 4 nights, get the fourth night free.

Offer: Gourmet Experience

An unmissable stay with a tasty experience in our starred restaurant overlooking the sea.

Romantic Break

Looking for a totally relaxing experience with your partner? Nothing could be better than a Romantic Break at the Grand Hotel Principe di Piemonte.

Promo suite in Viareggio

Fancy a dream holiday in Versilia? Choose the Suite Special Offer in the Grand Hotel Principe di Piemonte in Viareggio. 40% discount on overnight stays in suites! Find out more and book your suite today.

Offer: Starry Night

One ore more nights stay with a gourmet experience at the 2 Michelin Star Il Piccolo Principe Restaurant. The offer includes: 1 night stay or more in a Classic or sea view room; A 4 course tasting dinner for two guests (water and coffee included) by chef Giuseppe Mancino at the 2 Michelin Star Restaurant […]

Offer: Princely Wellness Package

Our “Wellness as a Prince” combines the benefits of the Spa with the comfort and luxury of the Grand Hotel Principe di Piemonte in Viareggio. The package is ideal for couples seeking a totally relaxing break focused on wellbeing.   The “Wellness as a Prince” Offer includes: Overnight accommodation; Buffet breakfast served in the breakfast […]

Hotel deals in Viareggio by the sea for long stays

“7 nights as a Prince” for a week at the beach.

Luxury Beach Experience

The Luxury Beach Experience includes access to the exclusive beach Club located nearby the hotel. Ideal for an exclusive summer break by the sea, experiencing the luxury and comfort of the hotel on the Tuscan Riviera. The Luxury Beach Experience includes: Accommodation in your favourite suite; Buffet breakfast served in the breakfast room; Spacious gazebo with deckchairs, sunbeds, […]