Luxury is rarely associated with the concept of sustainability but this is not the case at the Grand Hotel Principe di Piemonte.

How can a luxury hotel develop in a sustainable manner and become a truly Green Hotel?

Being a Green Hotel means being aware of the issues regarding the environment and acting accordingly, through such measures as the responsible sourcing of eco-sustainable goods and services and informing our staff about the importance of practices which reduce our impact on the environment.

The Grand Hotel Principe di Piemonte considers the sustainability of products a priority and conducts thorough monitoring of suppliers, who must share the same ethical and environmentally and socially responsible approach to sustainability as that permeating Principe di Piemonte company culture.

In addition, the hotel has recently undertaken the examination and selection of new, sustainable guest accommodation key cards.

Processing the bamboo material uses systems specially designed to obtain the smooth surface and shape for the key card.

Heeding the call to use materials with low environmental impact, we are pleased to introduce this high quality, eco-friendly key card, which can be easily recycled, with little impact on the recycling system, thanks to the lightness and nature of the material. The potential for bamboo to replace plastic will be expressed as it becomes increasingly widely used.

The cuisine of the Grand Hotel Principe di Piemonte and its Michelin-starred restaurant is renowned not only for the attention to detail during the preparation of dishes but also for the care given to the choice of ingredients, which must meet specific standards of quality and sustainability.

Chosen with a view to sustainable catering, most produce is selected from a local biodynamic vegetable garden, one of the first vegetable garden in the area to introduce cultivation methods based on biodynamics with the aim of growing excellent vegetables while respecting the environment.

Whilst organic methods limit the use of chemicals to a minimum, in biodynamic agriculture, which relies purely on natural techniques, none are used.

The Grand Hotel Principe di Piemonte has engaged in an in-depth sourcing process that focuses not only on the aesthetic appeal and natural flavour of the produce, but also on social responsibility coupled with sustainability based on respect for and enhancement of the local area.

Discover the offers

The best offers constantly updated to live the experiences of the Grand Hotel Principe di Piemonte at unbeatable prices and at any time of the year!

Starlit Gourmet Tasting Evening

Stay offer from the 24th of August to 31st of October 2021 with a gourmet experience at the 2 Michelin Star Il Piccolo Principe Restaurant.

Exclusive offer on suite accommodation at the Grand Hotel Principe di Piemonte, Viareggio

Fancy a dream holiday in Versilia? Choose the Suite Special Offer in the Grand Hotel Principe di Piemonte in Viareggio. 40% discount on overnight stays in suites! Find out more and book your suite today.

Special Long Stay Offers

Discover the best hotel deals in Viareggio at the Principe di Piemonte, near the sea. You will find “7 nights as a Prince” for a week at the beach at an incredible price and “The more you stay the more you save” with 10% discount on a minimum stay of 3 nights, with breakfast, Wi-Fi, access to the swimming pool.

Luxury Beach Experience

The Luxury Beach Experience offer includes access to the select beach facilities of the Grand Hotel Principe di Piemonte in Viareggio. Ideal for a wonderful summer break by the sea, experiencing the luxury and comfort of the hotel. The offer gives you the opportunity of staying in suite accommodation with sea view and enjoying the […]

Summer Mini Break on the Beach 2022

A unique package that impeccably and unrepeatably combines romance and wellness. An experience with your other half for a weekend characterised by overnight stay, breakfast, wellness program, spa, swimming pool, and dinner for two!

Michelin-Star Gourmet Tasting

An unmissable stay with a tasty experience in our starred restaurant overlooking the sea.

Wellness for Two

Wellness offers that flawlessly combine romance and wellness. An experience with your better half.

Regal Wellness

The “‘Regal Wellness” offer will enhance your summer holiday in Viareggio with a unique blend of relaxation on the beach and pampering in our Spa. The offer is valid during the summer for overnight accommodation bookings at the Grand Hotel Principe di Piemonte. “Regal Wellness” is ideal for couples seeking a romantic destination and also […]