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    Home > Hotel > The Hotel For Shopping in Viareggio




    The Hotel For Shopping in Viareggio

    Thanks to its strategic position on the promenade at Viareggio, the Grand Hotel Principe di Piemonte is the perfect starting point for a fun day out shopping.  If you love shopping, maybe you are looking for a trendy item of clothing or the pair of shoes you have always dreamed of?  Then you have come to exactly the right place!

    We can recommend a very specific route: leave the hotel on a relaxing stroll in a southerly direction.  On the right, you will have the spectacular view of the sea as you check out the shop windows of some of the world’s most up-market brands.

    Enjoy a relaxing shopping trip in Viareggio and discover all the well-known brands:


    • Cruciani
    • Massimo Rebecchi
    • Penelope
    • Sisley
    • Vela Abbigliamento
    • Frediani
    • Twinset
    • Lacoste
    • Flavio Castellani
    • Andrea Stagi
    • Napapijri
    • Max&Co
    • Marina Militare
    • Fiacchini
    • Silvia Bini
    • Patrizia Pepe
    • Vallini & Vallini
    • Falconeri
    • Harmont & Blaine
    • Geox
    • Kiko Make Up
    • Liu Jo
    • North Sails
    • Pinko
    • Calzedonia
    • Ruffo Ottica
    • Intimissimi
    • Tezenis
    • Gutteridge
    • Desigual
    • Yamamay
    • Guess
    • United Colors of Benetton

    Discover the offers

    The best offers constantly updated to live the experiences of the Grand Hotel Principe di Piemonte at unbeatable prices and at any time of the year!


    The Carnival of Viareggio was born in 1873 when there was the first parade of festively decorated carriages in the historic Via Regia, the heart of the old town.

    Ocean View Privèe

    Enjoy in complete intimacy a romantic panoramic view by the sea of Viareggio.

    Gourmet Experience

    An unmissable stay with a tasty experience in our starred restaurant overlooking the sea.

    Beach Escape 2018

    A unique package that impeccably and unrepeatably combines romance and wellness. An experience with your other half for a weekend characterised by overnight stay, breakfast, wellness program, spa, swimming pool, and dinner for two!

    Family Beach Package

    A holiday dedicated to teenagers in Viareggio; fun on the water, technology and relaxation in our panoramic swimming pool overlooking the sea – ideal for some great selfies! Relax in our spa while the kids are at the beach having fun. The Grand Hotel Principe di Piemonte looks forward to meeting you for a special stay dedicated to the entire family.

    Lucca Comics

    From November returns Lucca Comics, the international event dedicated to Comics, Action movies, Cosplay and Games.

    Bed & sunday brunch

    Enjoy your stay at Grand Hotel Principe di Piemonte with the Sunday Prince’s Brunch created by our 2 Michelin Stars Chef, Giuseppe Mancino.

    Cooking classes in Tuscany

    Do you like genuine food, mostly when it’s cooked by your hands with love and passion? Hotel Principe di Piemonte give you the chance to “put your hands on work” and learn how to prepare the best dishes in Tuscany.