Our History
Founded in the early Twenties with the name Select Palace Hotel, in 1925 it was extended by two floors and embellished by the magnificent façade that harmonizes the central part.
Time has transformed it into a Grand Hotel of international fame that is the preferred residence of aristocrats, intellectuals and artists alike. Rechristened the Grand Hotel Principe di Piemonte in 1938, its grandeur has captured the attention of countless directors becoming the scene for prestigious cinematographic productions.
Restored to the height of its splendour in 2004, after 19 months of restoration, today the Principe is unquestionably one of the world’s most historic and elegant hotels.
Discover the offers
The best offers constantly updated to live the experiences of the Grand Hotel Principe di Piemonte at unbeatable prices and at any time of the year!
Fancy a dream holiday in Versilia? Choose the Suite Special Offer in the Grand Hotel Principe di Piemonte in Viareggio. 40% discount on overnight stays in suites! Find out more and book your suite today.
Discover the best hotel deals in Viareggio at the Principe di Piemonte, near the sea. You will find “7 nights as a Prince” for a week at the beach at an incredible price and “The more you stay the more you save” with 10% discount on a minimum stay of 3 nights, with breakfast, Wi-Fi, access to the swimming pool.
The Luxury Beach Experience offer includes access to the select beach facilities of the Grand Hotel Principe di Piemonte in Viareggio. Ideal for a wonderful summer break by the sea, experiencing the luxury and comfort of the hotel. The offer gives you the opportunity of staying in suite accommodation with sea view and enjoying the […]
A unique package that impeccably and unrepeatably combines romance and wellness. An experience with your other half for a weekend characterised by overnight stay, breakfast, wellness program, spa, swimming pool, and dinner for two!
An unmissable stay with a tasty experience in our starred restaurant overlooking the sea.
Wellness offers that flawlessly combine romance and wellness. An experience with your better half.
Our “Wellness as a Prince” combines the benefits of the Spa with the comfort and luxury of the Grand Hotel Principe di Piemonte in Viareggio. The package is ideal for couples seeking a totally relaxing break focused on wellbeing. The “Wellness as a Prince” Offer includes: Overnight accommodation; Buffet breakfast served in the breakfast […]
The Carnival of Viareggio was born in 1873 when there was the first parade of festively decorated carriages in the historic Via Regia, the heart of the old town.