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History

Founded in the early Twenties with the name Select Palace Hotel, in 1925 it was extended by two floors and embellished by the magnificent façade that harmonizes the central part.

Time has transformed it into a Grand Hotel of international fame that is the preferred residence of aristocrats, intellectuals and artists alike. Rechristened the Grand Hotel Principe di Piemonte in 1938, its grandeur has captured the attention of countless directors becoming the scene for prestigious cinematographic productions.

Restored to the height of its splendour in 2004, after 19 months of restoration, today the Principe is unquestionably one of the world’s most historic and elegant hotels.

Discover the offers

The best offers constantly updated to live the experiences of the Grand Hotel Principe di Piemonte at unbeatable prices and at any time of the year!

Starlit Gourmet Tasting Evening

Stay offer from the 24th of August to 31st of October 2021 with a gourmet experience at the 2 Michelin Star Il Piccolo Principe Restaurant.

Exclusive offer on suite accommodation at the Grand Hotel Principe di Piemonte, Viareggio

Fancy a dream holiday in Versilia? Choose the Suite Special Offer in the Grand Hotel Principe di Piemonte in Viareggio. 40% discount on overnight stays in suites! Find out more and book your suite today.

Special Long Stay Offers

Discover the best hotel deals in Viareggio at the Principe di Piemonte, near the sea. You will find “7 nights as a Prince” for a week at the beach at an incredible price and “The more you stay the more you save” with 10% discount on a minimum stay of 3 nights, with breakfast, Wi-Fi, access to the swimming pool.

Luxury Beach Experience

The Luxury Beach Experience offer includes access to the select beach facilities of the Grand Hotel Principe di Piemonte in Viareggio. Ideal for a wonderful summer break by the sea, experiencing the luxury and comfort of the hotel. The offer gives you the opportunity of staying in suite accommodation with sea view and enjoying the […]

Summer Mini Break on the Beach 2022

A unique package that impeccably and unrepeatably combines romance and wellness. An experience with your other half for a weekend characterised by overnight stay, breakfast, wellness program, spa, swimming pool, and dinner for two!

Michelin-Star Gourmet Tasting

An unmissable stay with a tasty experience in our starred restaurant overlooking the sea.

Wellness offer for couples in Tuscany

Are you looking for a spa offer for couples in Versilia? Discover it at the Grand Hotel Principe di Piemonte!

Family Beach Package

The Grand Hotel Principe di Piemonte looks forward to meeting you for a special stay dedicated to the entire family!