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    History

    Founded in the early Twenties with the name Select Palace Hotel, in 1925 it was extended by two floors and embellished by the magnificent façade that harmonizes the central part.

    Time has transformed it into a Grand Hotel of international fame that is the preferred residence of aristocrats, intellectuals and artists alike. Rechristened the Grand Hotel Principe di Piemonte in 1938, its grandeur has captured the attention of countless directors becoming the scene for prestigious cinematographic productions.

    Restored to the height of its splendour in 2004, after 19 months of restoration, today the Principe is unquestionably one of the world’s most historic and elegant hotels.

    Discover the offers

    The best offers constantly updated to live the experiences of the Grand Hotel Principe di Piemonte at unbeatable prices and at any time of the year!

    Carnival

    The Carnival of Viareggio was born in 1873 when there was the first parade of festively decorated carriages in the historic Via Regia, the heart of the old town.

    Ocean View Privèe

    Enjoy in complete intimacy a romantic panoramic view by the sea of Viareggio.

    Gourmet Experience

    An unmissable stay with a tasty experience in our starred restaurant overlooking the sea.

    Beach Escape 2018

    A unique package that impeccably and unrepeatably combines romance and wellness. An experience with your other half for a weekend characterised by overnight stay, breakfast, wellness program, spa, swimming pool, and dinner for two!

    Family Beach Package

    A holiday dedicated to teenagers in Viareggio; fun on the water, technology and relaxation in our panoramic swimming pool overlooking the sea – ideal for some great selfies! Relax in our spa while the kids are at the beach having fun. The Grand Hotel Principe di Piemonte looks forward to meeting you for a special stay dedicated to the entire family.

    Lucca Comics

    From November returns Lucca Comics, the international event dedicated to Comics, Action movies, Cosplay and Games.

    Bed & sunday brunch

    Enjoy your stay at Grand Hotel Principe di Piemonte with the Sunday Prince’s Brunch created by our 2 Michelin Stars Chef, Giuseppe Mancino.

    Cooking classes in Tuscany

    Do you like genuine food, mostly when it’s cooked by your hands with love and passion? Hotel Principe di Piemonte give you the chance to “put your hands on work” and learn how to prepare the best dishes in Tuscany.