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History

Founded in the early Twenties with the name Select Palace Hotel, in 1925 it was extended by two floors and embellished by the magnificent façade that harmonizes the central part.

Time has transformed it into a Grand Hotel of international fame that is the preferred residence of aristocrats, intellectuals and artists alike. Rechristened the Grand Hotel Principe di Piemonte in 1938, its grandeur has captured the attention of countless directors becoming the scene for prestigious cinematographic productions.

Restored to the height of its splendour in 2004, after 19 months of restoration, today the Principe is unquestionably one of the world’s most historic and elegant hotels.

Discover the offers

The best offers constantly updated to live the experiences of the Grand Hotel Principe di Piemonte at unbeatable prices and at any time of the year!

The Principe Brings You the Beach

Our “The Principe Brings You the Beach” offer gives you exclusive access to a private beach in Forte dei Marmi during your stay at the Grand Hotel Principe di Piemonte. The beach club, Maitò Beach Club, is only minutes away from the Grand Hotel Principe Piemonte and just steps away from very prestigious shops in […]

Special offer on suites in Viareggio. Book with Grand Hotel Principe di Piemonte

Fancy a dream holiday in Versilia? Choose the Suite Special Offer in the Grand Hotel Principe di Piemonte in Viareggio. 40% discount on overnight stays in suites! Find out more and book your suite today.

Stay longer, save more

Discover the best hotel deals in Viareggio at the Principe di Piemonte, near the sea. You will find “7 nights as a Prince” for a week at the beach at an incredible price and “The more you stay the more you save” with 10% discount on a minimum stay of 3 nights, with breakfast, Wi-Fi, access to the swimming pool.

Luxury Beach Experience

Luxury Beach Experience is the offer with included exclusive beach of the Grand Hotel Principe di Piemonte in Viareggio. It is ideal for those who want to live a summer full of captivating experiences, total comfort, and the elegant luxury of a refined hotel. The offer will give you the opportunity to stay in a […]

Beach Escape 2021

A unique package that impeccably and unrepeatably combines romance and wellness. An experience with your other half for a weekend characterised by overnight stay, breakfast, wellness program, spa, swimming pool, and dinner for two!

Gourmet Experience

An unmissable stay with a tasty experience in our starred restaurant overlooking the sea.

Wellness offer for couples in Tuscany

Are you looking for a spa offer for couples in Versilia? Discover it at the Grand Hotel Principe di Piemonte!

Princely Wellness package

With the ‘Princely Wellness’ package you can transform your summer into a unique experience in Viareggio thanks to an offer that combines relaxation on the beach and wellness. It is valid from 1st June to 30th September 2021 and can be activated by booking one or more nights at the Grand Hotel Principe di Piemonte. […]