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    History

    Founded in the early Twenties with the name Select Palace Hotel, in 1925 it was extended by two floors and embellished by the magnificent façade that harmonizes the central part.

    Time has transformed it into a Grand Hotel of international fame that is the preferred residence of aristocrats, intellectuals and artists alike. Rechristened the Grand Hotel Principe di Piemonte in 1938, its grandeur has captured the attention of countless directors becoming the scene for prestigious cinematographic productions.

    Restored to the height of its splendour in 2004, after 19 months of restoration, today the Principe is unquestionably one of the world’s most historic and elegant hotels.

    Discover the offers

    The best offers constantly updated to live the experiences of the Grand Hotel Principe di Piemonte at unbeatable prices and at any time of the year!

    Luxury Beach Experience

    Luxury Beach Experience is the offer with included exclusive beach of the Grand Hotel Principe di Piemonte in Viareggio. It is ideal for those who want to live a summer full of captivating experiences, total comfort, and the elegant luxury of a refined hotel. The offer will give you the opportunity to stay in a […]

    Beach Escape 2020

    A unique package that impeccably and unrepeatably combines romance and wellness. An experience with your other half for a weekend characterised by overnight stay, breakfast, wellness program, spa, swimming pool, and dinner for two!

    Gourmet Experience

    An unmissable stay with a tasty experience in our starred restaurant overlooking the sea.

    Ocean View Privèe

    Enjoy in complete intimacy a romantic panoramic view by the sea of Viareggio.

    Stay longer, save more

    Discover the best hotel deals in Viareggio on the Principe di Piemonte sea. You will find “7 nights as a Prince” for a week at the beach at an incredible price and “The more you stay the more you save” with 10% discount on a minimum stay of 3 nights, with breakfast, Wi-Fi, access to the Spa.

    Special offer on suites in Viareggio. Book with Principe di Piemonte

    Fancy a dream holiday in Versilia? Choose the Suite Special Offer in the Grand Hotel Principe di Piemonte in Viareggio. 40% discount on overnight stays in suites! Find out more and book your suite today.

    Halloween

    Relax by the sea even in winter by taking advantage of all the comforts of the Grand Hotel Principe di Piemonte. The “Ponte di Ognissanti” (All Saints’ Day Long Weekend) offer combines taste, wellness, and rest. Unique experiences characterised by luxury and relaxation. Complemented by a delicious “Halloween dinner”.

    Christmas Holidays 2020

    Pampering, relaxation, and taste for a Christmas like you’ve never experienced. Spend the most magical holiday of the year at the Grand Hotel Principe di Piemonte. Many surprises for you, including Christmas lunch, Thermarium program, panoramic swimming pool, hot chocolate every day!