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Luxury Hotel in Viareggio

The elegance of a hotel from the early 1920’s meets all the comforts of the modern era to create a charming luxury Hotel in Versilia.

Welcome to the Grand Hotel Principe di Piemonte in Viareggio, a historic 5-star hotel that first opened in the early 1920’s and was created to excite, designed to impress and built to enchant its guests. Nestled in the refined setting of Versilia, the hotel blends luxury, class and elegance to provide experiences that are always new and surprising. It is a member of the Leading Hotels of the World.

The atmosphere, the reception rooms and the bedrooms will take you back in time thanks to the careful and conservative renovations that were done in 2014 which has brought the hotel back to its former glory. The Grand Hotel Principe di Piemonte will enable you to experience the charm and elegance of a bygone era whilst still benefitting from modern facilities and comforts. Aesthetics and tasteful furnishings have been carefully selected in all the rooms in conjunction with impeccable service and functionality in order to guarantee a relaxing and enjoyable stay from every point of view.

Grand Hotel Principe di Piemonte is not just a luxury hotel in Versilia but also a place in which you can find yourself again whilst feeling as comfortable as you would in your own home.

Our History

Time has transformed it into a Grand Hotel of international fame that is the preferred residence of aristocrats, intellectuals and artists alike.

5 Star Services

With its exclusive service, the Hotel Principe di Piemonte is the right place for a holiday in Versilia offering calm, comfort and relaxation.

Panoramic Rooftop Plunge Pool

The rooftop terrace with a Rooftop stylish Plunge Pool is an exclusive location at the Principe di Piemonte where you can relax and enjoy a delicious cocktail with the sea of Versilia in the back-ground.

Private Beach

The Grand Hotel Principe di Piemonte has an agreement with a Beach Club that is situated just a few metres away. Book a room and a place on the beach!

Shopping in Viareggio

Thanks to its strategic position on the promenade at Viareggio, the Grand Hotel Principe di Piemonte is the perfect starting point for a fun day out shopping.

Sustainability at the Grand Hotel Principe di Piemonte

Luxury is rarely associated with the concept of sustainability but this is not the case at the Grand Hotel Principe di Piemonte. How can a luxury hotel develop in a sustainable manner and become a truly Green Hotel? Being a Green Hotel means being aware of the issues regarding the environment and acting accordingly, through such measures […]

Discover the offers

The best offers constantly updated to live the experiences of the Grand Hotel Principe di Piemonte at unbeatable prices and at any time of the year!

Promo suite in Viareggio

Fancy a dream holiday in Versilia? Choose the Suite Special Offer in the Grand Hotel Principe di Piemonte in Viareggio. 40% discount on overnight stays in suites! Find out more and book your suite today.

Hotel deals in Viareggio by the sea for long stays

Discover the best hotel deals in Viareggio at the Principe di Piemonte, near the sea. You will find “7 nights as a Prince” for a week at the beach at an incredible price and “The more you stay the more you save” with 10% discount on a minimum stay of 3 nights, with breakfast, Wi-Fi, access to the swimming pool.

Luxury Beach Experience

The Luxury Beach Experience includes access to the exclusive beach Club located nearby the hotel. Ideal for an exclusive summer break by the sea, experiencing the luxury and comfort of the hotel on the Tuscan Riviera.   The Luxury Beach Experience includes: Accommodation in your favourite suite; Buffet breakfast served in the breakfast room; Spacious gazebo with deckchairs, […]

Offer: Summer Escape to the Sea

A unique package that impeccably and unrepeatably combines romance and wellness. An experience with your other half for a weekend characterised by overnight stay, breakfast, wellness program, spa, swimming pool, and dinner for two!

Offer: Gourmet Experience

An unmissable stay with a tasty experience in our starred restaurant overlooking the sea.

Offer: Couple Spa Package

Wellness offers that flawlessly combine romance and wellness. An experience with your better half.

Offer: Princely Wellness Package

Our “Wellness as a Prince” combines the benefits of the Spa with the comfort and luxury of the Grand Hotel Principe di Piemonte in Viareggio. The package is ideal for couples seeking a totally relaxing break focused on wellbeing.   The “Wellness as a Prince” Offer includes: Overnight accommodation; Buffet breakfast served in the breakfast […]

Offer: Carnival Package

The Carnival of Viareggio was born in 1873 when there was the first parade of festively decorated carriages in the historic Via Regia, the heart of the old town.