Grand Hotel Principe di Piemonte Viareggio Grand Hotel Principe di Piemonte Viareggio
IT DE RU

A stroll through the History

100 + 3 years of elegance
1922 - 1
1922
100 + 2 years of elegance

The Grand Hotel Principe di Piemonte opened in 1922 onto a world of glamorous international travel. Guests arrived in Bugattis and Silver Ghosts. Atlantic liners brought Americans to the Riviera.

The renowned golden sands and exclusive style became a magnet for high society, business moguls, royalty and creative luminaries.

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Belle Époque
History
Belle Époque

This Belle Époque icon of the Italian Riviera began life as the Select Palace Hotel. A true Tuscan pedigree was established being designed by Florentines Giuseppe De Micheli and later Ugo Giovannozzi.

The Palace was famously ahead of the times with ‘telephone sets and its own automatic laundry’. In the 1930s, Select Palace changed its name to Principe di Piemonte, in honour of Umberto II of Savoy, the last King of Italy.

Stars
History
Stars

For over a century royalty and cultural stars have passed through the corridors and bars of this Riviera landmark, Puccini, Pirandello and Marlene Dietrich.

Today the glitter belongs to Chef Giuseppe Mancino, who earnt two Michelin stars for Il Piccolo Principe. It is the only restaurant on the Riviera seashore to hold this status and to do so continuously since 2014.

So youthful today
History
So youthful today

In 2021 The Grand Hotel Principe di Piemonte underwent a complete refurbishment. Reconfigured rooms are spacious, light, as well as a showcase of sustainability and Tuscan artisanship.

The Presidential Suite was created by Florentine clothier and elite lifestyle entrepreneur Stefano Ricci. His inspiration was a contemporary Great Gatsby, a lover of luxury and elegant yachts. 

Welcome to this beautiful palace on the Tuscan Riviera.

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