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Stay up to date on the latest news of the Grand Hotel Principe di Piemonte and surroundings. Go on the news section to find out all the most important news about events and special events planned in the hotel and on the territory throughout the year.

Il Piccolo Principe Restaurant – reconfirmed Two Michelin Stars and Three Gambero Rosso Forks

Yet another prestigious award for the Restaurant Il Piccolo Principe, which sees its 2 Michelin star status reconfirmed in the 2023 edition of the renowned guide. This distinction attests to the skill and talent of Chef Giuseppe Mancino and his Team and is a source of great pride for the Grand Hotel Principe di Piemonte, […]

Fashion in Flair 2022

Fashion in Flair, the great exhibition-market of Made in Italy High Artisanship, Fashion, Art and Design returns to the elegant venue of Villa Bottini, in Via Elisa, Lucca, from Friday 14 to Sunday October 16 2022 A salon within the city walls, where you can admire fashion and jewellery creations and home decorations and take […]

Pianeta Terra – Planet Earth – Festival

The multidisciplinary Pianeta Terra Festival is all about the challenges that face us in conserving the environment and inhabiting the planet in a sustainable way and will take place in Lucca from 6 to 9 October in the outstanding venues of the Church of San Francesco, the Suffragio Auditorium, the Affresco Hall, the Botanical Gardens, […]

Midweek Stars

Midweek Stars is the new gourmet experience to be found at the two-star Michelin restaurant Il Piccolo Principe in Viareggio. A celestial 3-course dinner, dessert, 1 glass of wine, mineral water and coffee is available on Tuesdays and Wednesdays until the end of October 2022 at a cost of € 150.00 per person. The Midweek […]

Anima Mundi 2022

Anima Mundi returns this year from 9 to 24 September. The 21st International Sacred Music Festival, organised by the Opera della Primaziale Pisana, will be held in the wonderful settings of the Cathedral and the Campo Santo in Pisa, just 25 km from our Grand Hotel Principe di Piemonte. The 2022 festival offers seven concerts, […]

Sweet dreams at the Grand Hotel Principe di Piemonte

Guests staying in our suites will be able to enjoy a restorative night’s sleep thanks to the superior quality and comfort afforded by our new exclusive Vispring mattresses made with the softest natural materials and pocket spring construction. Bespoke luxury for unparalleled comfort. The main feature of the new mattresses in the suites at the […]

Cent’anni da Principe – (A Century at the Principe)

The Grand Hotel Principe di Piemonte is celebrating its 100th anniversary and the publication, “Cent’anni da Principe”, marks the centenary of one of the best-known landmarks in Viareggio. Compiled by the writer Manila Alfano, with contributions from Vittorio Sgarbi, Marco Turinetto, Umberto Guidi and Roberto Perrone, published by Forma Edizioni;  the book recounts the hotel’s […]

“Redefining the aesthetic appeal of everyday objects”

Interview with Francesca Pasquali Beauty and finesse, experimentation and art, exploration and new frontiers in aesthetics all meet in the two-star restaurant, Il Piccolo Principe, in the Viareggio Grand Hotel Principe di Piemonte, which is currently the site of the installation “Setole” (Bristles) by Francesca Pasquali. The artist came to prominence with her earliest works, […]

Biodynamics at the Grand Hotel Principe di Piemonte

The miracle of nature The cuisine of the Grand Hotel Principe di Piemonte and its Michelin-starred restaurant is renowned not only for the attention to detail during the preparation of dishes but also for the care given to the choice of ingredients, which must meet specific standards of quality and sustainability. Chosen with a view […]

Presentation of the 2022 season of Events at the Grand Hotel Principe di Piemonte

  The Grand Hotel Principe di Piemonte series of events, “Incontri del Principe“, involving well-known names from the world of Italian culture, will be held once again this summer in venues both inside the hotel and outdoors in Piazza Maria Luisa, Viareggio, just in front of the hotel. Between July and August there will be […]

Pisa seen from above. Walk along the top of the city walls of Pisa

Pisa seen from above: Walking along the city walls is an extraordinary way to discover one of Italy’s most beautiful cities from a different angle. The 3-kilometre walkway along the top of the 11 metre-high old walls has 4 access points and offers a exceptional, panoramic view of Pisa and its Piazza dei Miracoli and […]

“I Pittori della Luce” (The Painters of Light) Exhibition in Lucca

Art lovers have been eagerly awaiting the exhibition in Lucca in 2022, “I Pittori della Luce”, which runs until October in the Cavallerizza di Lucca in Piazzale Verdi – entrance from Porta Sant’Anna. The exhibition is curated by Vittorio Sgarbi and is open daily from 10.00 to 20.00. The ticket office closes at 18.45.   […]

Puccini Festival

The 68th Puccini Festival will be held from Friday 15 July to Saturday 27 August 2022 The 13 magical evenings of opera will take place against the backdrop of Lake Massaciuccoli in the open-air Giacomo Puccini Grand Theatre – with a seating capacity of 3,400 – and situated close to the Villa-Mausoleum where the Maestro […]

Five things to do in Viareggio and the surrounding area

Are you thinking about a break but don’t know where to go? A holiday by the sea in Viareggio might fit the bill! What’s not to love about Viareggio? Set against an alpine backdrop on the coast of Tuscany, in Viareggio you can relax and breathe in the sea breeze as it ruffles your hair […]

Our commitment to increasingly sustainable development

Luxury is rarely associated with the concept of sustainability but this is not the case at the Grand Hotel Principe di Piemonte.

Pietrasanta in concert

The chamber music festival Pietrasanta in concert 2022 is scheduled for 22 to 31 July. This international event was conceived by the Belgian violinist and conductor, Michael Guttman. The concerts are held in the splendid setting of Pietrasanta with a program of absolute prestige and leading, international musicians Pietrasanta in concert 2022, the programme The […]

The Versilia Riviera – Tuscany Coast – Art

For art lovers, there is no shortage of cultural attractions on the Versilia Riviera, where The Leading Hotels of the World Grand Hotel Principe di Piemonte is located. The Viareggio Modern and Contemporary Art Gallery – “GAMC” – is housed in the historic Palazzo delle Muse. The collection currently comprises over 3,000 works of twentieth […]

Enhanced elegance and comfort are the trademarks of the Grand Hotel Principe di Piemonte

Guests in our suite accommodation will be introduced to our exclusively designed and produced kimono dressing gowns.

The Grand Hotel Principe di Piemonte becomes one of The Leading Hotels of the World

The prestigious community, spanning 80 countries, of over 400 authentic and uncommon luxury hotels.

Bike Tours around the Versilia Riviera

Bike tours are the best way to explore the scenic, artistic and cultural beauty of the Versilia Riviera.

Reconfirmation of the 2 Michelin Stars at the starred restaurant in Tuscany

RETAINED FOR THE EIGHTH YEAR: TWO MICHELIN STARS AWARDED TO THE “PICCOLO PRINCIPE” AND CHEF GIUSEPPE MANCINO   Viareggio, 23 November 2021 – Twenty-four hours after being awarded “Three Forks” by Gambero Rosso, the “Piccolo Principe” restaurant at the Grand Hotel Principe di Piemonte in Viareggio has also received renewed acclaim, that of chef Giuseppe […]

Restyling 2021 2022

Temporary closure for the Grand Hotel Principe di Piemonte. Discover more about the new restyling!

Tony Micelotta is launching his “At the Piccolo Bar” project

Auteur Cocktails at the Grand Hotel Principe di Piemonte Knowing you are drinking the very best is of the utmost importance. The Grand Hotel Principe di Piemonte of Viareggio has a new and highly qualified service that can satisfy the needs and wishes of its increasingly discerning clientele who has chosen our hotel for its […]

The Kiwa Certificate Award for Environmental Health and Safety

The New Frontiers in Hygiene and Safety in the Hospitality Sector The Grand Hotel Principe di Piemonte has been awarded the Kiwa Certificate for Environmental Health and Safety. It is an innovative certification scheme that primarily aims to guarantee lasting safe and healthy environments according to the Environmental Health and Safety Standard which provides against […]

Breakfast at the Grand Hotel Principe di Piemonte

The Grand Hotel Principe di Piemonte in Tuscany begins your day with a rich breakfast buffet in its dining room. Breakfast, the first meal of the day, is transformed into an authentic experience thanks to the rich variety of products that can satisfy anyone’s taste.   The Grand Hotel Principe di Piemonte in Versilia offers […]

The new beginning of the Grand Hotel Principe di Piemonte

The Grand Hotel Principe di Piemonte is ready for a new beginning, after a major renovation of the interior furnishings.

Versilia’s Towns and Villages

Reserving your stay at our luxury hotel, Grand Hotel Principe di Piemonte, is an ideal choice because of our Hotel’s excellent position. The Hotel is only steps away from the beach and just a short distance from Versilia’s charming towns and villages. Versilia’s small towns and villages are fascinating places where you can discover   history […]

What to see in Garfagnana

Discover what there is to see in Garfagnana when you stay at the Grand Hotel Principe di Piemonte!

Historical residences in Versilia

Discover the houses that have made the history of Versilia and beyond!

Hotel for Bocelli concert in Lajatico

Andrea Bocelli will renew his performance at the Teatro del Silenzio in 2021. Stay at the Grand Hotel Principe di Piemonte to attend the concert!

Blue Flag in Viareggio

Also for this 2020 Viareggio confirms FEE Blue Flag seaside resort. Find out more!

Tour of the marble quarries in Carrara

The Carrara marble quarries, Unesco World Heritage Site since 2015, form a unique landscape. It is possible to visit the quarries to discover not only their long history but also their spectacular beauty and to touch the precious Carrara marble so loved by artists of the calibre of Michelangelo and Canova. An organised tour by […]


The Versilia Riviera has so much to offer during the summer, you’ll be amazed! If you’re looking for a break from your daily routine but lying on a beach isn’t for you, don’t worry! The Versilia coast is a paradise for lovers of water sports: from relaxing sailing, to adventurous canoeing, not to mention surfing. […]


Are you a tennis fan? A stone’s throw from the Grand Hotel Principe di Piemonte, in the cool shade of the Viareggio pinewood, numerous tennis courts await you. You’ll able to share family fun as you enjoy a game of tennis. Further away, in the prestigious resort of Forte dei Marmi, there are clay tennis […]

Private boat trip

Planning the perfect holiday takes time – so let us give you a hand! For our sea loving guests and those seeking the unforgettable experience of luxury, we can organise a day relaxing and sailing out to sea, away from the crowds and bustle on land, aboard a beautiful yacht of your choice. In the […]

Wine and olive oil tasting

It’s said that one of the best ways to experience a journey is through food. Our Concierge can help you discover the essence of the Tuscan countryside with itineraries to venues where you can taste wine and olive oil, made with love and from the best locally grown grapes and olives. You can visit vineyards […]

Horse riding

An unusual way to explore Viareggio, perhaps as the sun rises, is on horseback, riding through the Pinewood and along the beach. You don’t need to be an expert horse rider; a little drive and enthusiasm are all you need. An adventure suitable for all ages and a unique and memorable experience for the whole […]

Cycle along the coast

Enjoy the wind blowing through your hair, the refreshing sea breeze and the fabulous views across the sea to the horizon as you explore the Versilia coast. The Grand Hotel Principe di Piemonte is situated by the beautiful promenade and an excellent cycle path overlooking the sea. You can rent one of our bicycles or […]

Pisa’s Ship Museum

The Museo delle Navi Antiche in Pisa (Museum of Ancient Ships) is one of the largest naval shipwreck exhibits in Italy. It is hosted in the wonderful location of the Arsenali Medicei, on Lungarno Ranieri Simonelli. The halls and spans welcome the narration in micro-chapters and of course the large restored ships. Boats and ships […]

Wedding location

Rely on the services, location and cuisine of Grand Hotel Principe di Piemonte in Viareggio for a dream Wedding.

Charge your electric car at the hotel

Grand Hotel Principe di Piemonte offers private parking with electric cars charging station. Experience an eco-friendly holiday in Tuscany!

Give a gift card of the Grand Hotel Principe di Piemonte

Give a Gift Card of the Grand Hotel Principe di Piemonte to those you love and give him an unforgettable stay in the magnificent Viareggio.

Carnival Museum in Viareggio

The Carnival Museum in Viareggio is one of the essential stops for anyone arriving in the city. A space that witnessed over one hundred years of local history, through which you can learn about Viareggio’s culture, traditions, and folklore. It is full of exhibition routes, spaces where you can experience all the creations first-hand, educational […]

GAMC – Viareggio’s Gallery of Modern and Contemporary Art

Just 1.5 kilometres from Grand Hotel Principe di Piemonte we find the Municipal Gallery of Modern and Contemporary Art of Viareggio, also called GAMC, one of the sites of greatest cultural interest of the entire city and an authentic must for all art lovers on holiday in Versilia. The Gallery is housed inside the historical […]

Liberty in Viareggio

The liveliness of Liberty, the true soul and identity of Viareggio

The 10 things you cannot miss in Viareggio

For those who believe that Viareggio is only about the Carnival, the sea, and Puccini’s music, here is a very special top 10 list of places to visit, fascinating at any time of the year, to treat yourself perhaps to a relaxing weekend in Tuscany: 1. The sea promenade and boulevards: if there is a […]

Excursion to the Cinque Terre, what to visit and why

Are you planning an excursion to the Cinque Terre but you don’t know exactly what to visit? Don’t worry, follow our advice and get ready for a unique and unforgettable day. The Cinque Terre are about an hour’s drive from Grand Hotel Principe di Piemonte. National Park since 1999 and UNESCO World Heritage Site since […]