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Reconfirmation of the 2 Michelin Stars at the starred restaurant in Tuscany

RETAINED FOR THE EIGHTH YEAR: TWO MICHELIN STARS AWARDED TO THE “PICCOLO PRINCIPE” AND CHEF GIUSEPPE MANCINO   Viareggio, 23 November 2021 – Twenty-four hours after being awarded “Three Forks” by Gambero Rosso, the “Piccolo Principe” restaurant at the Grand Hotel Principe di Piemonte in Viareggio has also received renewed acclaim, that of chef Giuseppe […]

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Restyling 2021 2022

Temporary closure for the Grand Hotel Principe di Piemonte. Discover more about the new restyling!

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Tony Micelotta is launching his “At the Piccolo Bar” project

Auteur Cocktails at the Grand Hotel Principe di Piemonte Knowing you are drinking the very best is of the utmost importance. The Grand Hotel Principe di Piemonte of Viareggio has a new and highly qualified service that can satisfy the needs and wishes of its increasingly discerning clientele who has chosen our hotel for its […]

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The Kiwa Certificate Award for Environmental Health and Safety

The New Frontiers in Hygiene and Safety in the Hospitality Sector The Grand Hotel Principe di Piemonte has been awarded the Kiwa Certificate for Environmental Health and Safety. It is an innovative certification scheme that primarily aims to guarantee lasting safe and healthy environments according to the Environmental Health and Safety Standard which provides against […]

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Breakfast at the Grand Hotel Principe di Piemonte

The Grand Hotel Principe di Piemonte in Tuscany begins your day with a rich breakfast buffet in its dining room. Breakfast, the first meal of the day, is transformed into an authentic experience thanks to the rich variety of products that can satisfy anyone’s taste. Our authentic gastronomical experience includes sweet and savory foods of […]

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The new beginning of the Grand Hotel Principe di Piemonte

The Grand Hotel Principe di Piemonte is ready for a new beginning, after a major renovation of the interior furnishings.

The solution for a luxurious stay

Grand Hotel Principe di Piemonte is a 5-star hotel for the vacation of your dreams: absolute comfort, high-profile services, and an elegant setting ready to give you unique moments. Environments and spaces, rooms and suites, spa and restaurants, are designed to ensure pure luxury experiences, always different and amazing, able to engage all the senses.


The rooms

Different types of rooms and suites designed to satisfy everyone, to meet the most diverse needs while ensuring relaxation and comfort in luxurious environments overlooking the sea or the Apuan Alps.

The spa

The modern and elegant spa awaits you for programs and treatments designed to regenerate mind and body. Recover your best conditions with sauna, massages, beauty treatments, water games, fitness, Turkish bath, Kneipp program, experience showers, relaxation area.

The restaurants

Two internal restaurants dedicated to those who love good food. The Piccolo Principe, 2 Michelin stars, offers a refined and sophisticated cuisine. The Maitò Viareggio offers a more traditional cuisine with dishes of the sea and the land.

Grand Hotel Principe di Piemonte

Designed during the 1920s, the Principe di Piemonte is a "Small Luxury Hotel" that has been able to preserve all the charm of the past by combining it with modern services. Style, vintage atmosphere, refined furniture, and contemporary comforts coexist in a luxury 5-star hotel overlooking the promenade of Viareggio.

Discover the gallery

Waiting to have you as a guest, start discovering the Grand Hotel Principe di Piemonte through our gallery. Photos and videos to see all the environments, breathe the elegant atmosphere, immerse yourself in the spaces for ceremonies, admire the colourful dishes and the relaxing spa area!


Discover the offers

The best offers constantly updated to live the experiences of the Grand Hotel Principe di Piemonte at unbeatable prices and at any time of the year!

Your summer sun at Principe

Our Sun Shower Offer at the Grand Hotel Principe di Piemonte includes a studied and tested formula that is ideal for couples who want to relive their summer in October and prolong and maintain their tans throughout the fall.

Starry Night

Stay offer from the 24th of August to 31st of October 2021 with a gourmet experience at the 2 Michelin Star Il Piccolo Principe Restaurant.

Special offer on suites in Viareggio. Book with Grand Hotel Principe di Piemonte

Fancy a dream holiday in Versilia? Choose the Suite Special Offer in the Grand Hotel Principe di Piemonte in Viareggio. 40% discount on overnight stays in suites! Find out more and book your suite today.

Stay longer, save more

Discover the best hotel deals in Viareggio at the Principe di Piemonte, near the sea. You will find “7 nights as a Prince” for a week at the beach at an incredible price and “The more you stay the more you save” with 10% discount on a minimum stay of 3 nights, with breakfast, Wi-Fi, access to the swimming pool.

Luxury Beach Experience

Luxury Beach Experience is the offer with included exclusive beach of the Grand Hotel Principe di Piemonte in Viareggio. It is ideal for those who want to live a summer full of captivating experiences, total comfort, and the elegant luxury of a refined hotel. The offer will give you the opportunity to stay in a […]

Beach Escape 2022

A unique package that impeccably and unrepeatably combines romance and wellness. An experience with your other half for a weekend characterised by overnight stay, breakfast, wellness program, spa, swimming pool, and dinner for two!

Gourmet Experience

An unmissable stay with a tasty experience in our starred restaurant overlooking the sea.

Wellness offer for couples in Tuscany

Are you looking for a spa offer for couples in Versilia? Discover it at the Grand Hotel Principe di Piemonte!

Discover the points of interest

We are in a strategic position to say the least. We are on the promenade of Viareggio, in the heart of the Versilia, but also close to important naturalistic, cultural, and sporting locations: Lucca, Torre del Lago, Versilia Golf Club, Florence, Pisa, Carrara, Cinque Terre, Chianti, Pietrasanta, Forte dei Marmi.