Grand Hotel Principe di Piemonte

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“Redefining the aesthetic appeal of everyday objects”

Interview with Francesca Pasquali Beauty and finesse, experimentation and art, exploration and new frontiers in aesthetics all meet in the two-star restaurant, Il Piccolo Principe, in the Viareggio Grand Hotel Principe di Piemonte, which is currently the site of the installation “Setole” (Bristles) by Francesca Pasquali. The artist came to prominence with her earliest works, […]

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Biodynamics at the Grand Hotel Principe di Piemonte

The miracle of nature The cuisine of the Grand Hotel Principe di Piemonte and its Michelin-starred restaurant is renowned not only for the attention to detail during the preparation of dishes but also for the care given to the choice of ingredients, which must meet specific standards of quality and sustainability. Chosen with a view […]

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Presentation of the 2022 season of Events at the Grand Hotel Principe di Piemonte

  The Grand Hotel Principe di Piemonte series of events, “Incontri del Principe“, involving well-known names from the world of Italian culture, will be held once again this summer in venues both inside the hotel and outdoors in Piazza Maria Luisa, Viareggio, just in front of the hotel. Between July and August there will be […]

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Pisa seen from above. Walk along the top of the city walls of Pisa

Pisa seen from above: Walking along the city walls is an extraordinary way to discover one of Italy’s most beautiful cities from a different angle. The 3-kilometre walkway along the top of the 11 metre-high old walls has 4 access points and offers a exceptional, panoramic view of Pisa and its Piazza dei Miracoli and […]

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“I Pittori della Luce” (The Painters of Light) Exhibition in Lucca

Art lovers have been eagerly awaiting the exhibition in Lucca in 2022, “I Pittori della Luce”, which runs until October in the Cavallerizza di Lucca in Piazzale Verdi – entrance from Porta Sant’Anna. The exhibition is curated by Vittorio Sgarbi and is open daily from 10.00 to 20.00. The ticket office closes at 18.45.   […]

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Puccini Festival

The 68th Puccini Festival will be held from Friday 15 July to Saturday 27 August 2022 The 13 magical evenings of opera will take place against the backdrop of Lake Massaciuccoli in the open-air Giacomo Puccini Grand Theatre – with a seating capacity of 3,400 – and situated close to the Villa-Mausoleum where the Maestro […]

The solution for a luxurious stay

Grand Hotel Principe di Piemonte is a 5-star luxury hotel for the vacation of your dreams: absolute comfort, high-profile services, and an elegant setting ready to give you unique moments. Environments and spaces, rooms and suites, spa and restaurants, are designed to ensure pure luxury experiences, always different and amazing, able to engage all the senses.


The rooms

Different types of rooms and suites designed to satisfy everyone, to meet the most diverse needs while ensuring relaxation and comfort in luxurious environments overlooking the sea or the Apuan Alps.

The spa

The modern and elegant spa awaits you for programs and treatments designed to regenerate mind and body. Recover your best conditions with sauna, massages, beauty treatments, water games, fitness, Turkish bath, Kneipp program, experience showers, relaxation area.

The restaurants

Two internal restaurants dedicated to those who love good food. The Piccolo Principe, 2 Michelin stars, offers a refined and sophisticated cuisine. The Maitò Viareggio offers a more traditional cuisine with dishes of the sea and the land.

Grand Hotel Principe di Piemonte

Designed during the 1920s, the Principe di Piemonte is a "Leading Hotels of the World" that has been able to preserve all the charm of the past by combining it with modern services. Style, vintage atmosphere, refined furniture, and contemporary comforts coexist in a luxury 5-star hotel overlooking the promenade of Viareggio.

Discover the gallery

Waiting to have you as a guest, start discovering the Grand Hotel Principe di Piemonte through our gallery. Photos and videos to see all the environments, breathe the elegant atmosphere, immerse yourself in the spaces for ceremonies, admire the colourful dishes and the relaxing spa area!


Discover the offers

The best offers constantly updated to live the experiences of the Grand Hotel Principe di Piemonte at unbeatable prices and at any time of the year!

Starlit Gourmet Tasting Evening

Stay offer from the 24th of August to 31st of October 2021 with a gourmet experience at the 2 Michelin Star Il Piccolo Principe Restaurant.

Exclusive offer on suite accommodation at the Grand Hotel Principe di Piemonte, Viareggio

Fancy a dream holiday in Versilia? Choose the Suite Special Offer in the Grand Hotel Principe di Piemonte in Viareggio. 40% discount on overnight stays in suites! Find out more and book your suite today.

Special Long Stay Offers

Discover the best hotel deals in Viareggio at the Principe di Piemonte, near the sea. You will find “7 nights as a Prince” for a week at the beach at an incredible price and “The more you stay the more you save” with 10% discount on a minimum stay of 3 nights, with breakfast, Wi-Fi, access to the swimming pool.

Luxury Beach Experience

The Luxury Beach Experience offer includes access to the select beach facilities of the Grand Hotel Principe di Piemonte in Viareggio. Ideal for a wonderful summer break by the sea, experiencing the luxury and comfort of the hotel. The offer gives you the opportunity of staying in suite accommodation with sea view and enjoying the […]

Summer Mini Break on the Beach 2022

A unique package that impeccably and unrepeatably combines romance and wellness. An experience with your other half for a weekend characterised by overnight stay, breakfast, wellness program, spa, swimming pool, and dinner for two!

Michelin-Star Gourmet Tasting

An unmissable stay with a tasty experience in our starred restaurant overlooking the sea.

Wellness for Two

Wellness offers that flawlessly combine romance and wellness. An experience with your better half.

Regal Wellness

The “‘Regal Wellness” offer will enhance your summer holiday in Viareggio with a unique blend of relaxation on the beach and pampering in our Spa. The offer is valid during the summer for overnight accommodation bookings at the Grand Hotel Principe di Piemonte. “Regal Wellness” is ideal for couples seeking a romantic destination and also […]

Discover the points of interest

We are in a strategic position to say the least. We are on the promenade of Viareggio, in the heart of the Versilia, but also close to important naturalistic, cultural, and sporting locations: Lucca, Torre del Lago, Versilia Golf Club, Florence, Pisa, Carrara, Cinque Terre, Chianti, Pietrasanta, Forte dei Marmi.  

What to do in Versilia