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    Our thoughts and best wishes are with all of you!

    We will beat this with the power of global unity and togetherness. Please be strong and stay safe! Our beautiful Versilia and hotel will soon again be your destination!  

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    Sunday brunch at Principe di Piemonte

    A special Sunday lunch in Viareggio in the Carnival period. The Sunday Brunch is at the Regina Restaurant located on the ground floor in the veranda of the Grand Hotel Principe di Piemonte, overlooking the seafront promenade in Viareggio. Hearty buffet with starters, first and second courses and desserts prepared by the Michelin-star chef, Giuseppe Mancino, served from 12.30 pm to 2.30 pm. 2020 […]

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    Etro products

    Pamper yourself with the Etro courtesy set of the Grand Hotel Principe di Piemonte!

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    Easter lunch

    Are you looking for restaurants that are open at Easter in Viareggio as well? What not try the Regina Restaurant? Located in the magnificent setting of the Gran Hotel Principe di Piemonte overlooking the most beautiful seafront promenade in Viareggio. The restaurant will be open to both guests staying at the hotel and the general […]

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    Giotto’s exhibition in Viareggio

    Come and visit Giotto’s exhibition in Viareggio until March 31st 2020 and stay at Grand Hotel Principe di Piemonte!

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    New Year’s Eve dinner 2020 in Viareggio

    Reserve your table in Viareggio at the Regina Restaurant for the new year’s Eve!

    The solution for a luxurious stay

    Principe di Piemonte is the Grand Hotel for the vacation of your dreams: absolute comfort, high-profile services, and an elegant setting ready to give you unique moments. Environments and spaces, rooms and suites, spa and restaurants, are designed to ensure pure luxury experiences, always different and amazing, able to engage all the senses.

     

    The rooms

    5 different types of rooms and 2 suites designed to satisfy everyone, to meet the most diverse needs while ensuring relaxation and comfort in luxurious environments overlooking the sea or the Apuan Alps.

    The spa

    The modern and elegant spa awaits you for programs and treatments designed to regenerate mind and body. Recover your best conditions with sauna, massages, beauty treatments, water games, fitness, Turkish bath, Kneipp program, experience showers, relaxation area. Open every day to both hotel guests and outsiders.
     

    The restaurants

    Two internal restaurants dedicated to those who love good food. The Piccolo Principe, 2 Michelin stars, offers a refined and sophisticated cuisine. The Regina offers a more traditional cuisine with dishes of the sea and the land.

    Hotel Principe di Piemonte

    Designed during the 1920s, the Principe di Piemonte is a "Small Luxury Hotel" that has been able to preserve all the charm of the past by combining it with modern services. Style, vintage atmosphere, refined furniture, and contemporary comforts coexist in a luxury hotel overlooking the promenade of Viareggio.

    Discover the gallery

    Waiting to have you as a guest, start discovering the Grand Hotel Principe di Piemonte through our gallery. Photos and videos to see all the environments, breathe the elegant atmosphere, immerse yourself in the spaces for ceremonies, admire the colourful dishes and the relaxing spa area!

     
     
     

    Discover the offers

    The best offers constantly updated to live the experiences of the Grand Hotel Principe di Piemonte at unbeatable prices and at any time of the year!

    Carnival

    The Carnival of Viareggio was born in 1873 when there was the first parade of festively decorated carriages in the historic Via Regia, the heart of the old town.

    Orange and cloves wellness package

    Enjoy the unique relaxing experience of the “Orange and cloves” wellness package at the Suite62 Spa and the Grand Hotel Principe di Piemonte in Viareggio. The program is designed to pamper your hands and feet with a wellness treatment lasting 60 minutes and available until 31 March 2020. It includes an overnight stay/s and services […]

    Chestnuts and wine wellness package

    The Suite62 Spa presents the “Chestnuts and wine” wellness package, a special skin beauty treatment which is ideal for all our guests. It is available until 31 March 2020 at the wellness center located inside the Grand Hotel Principe di Piemonte in Viareggio. A not-to-be-missed opportunity to treat yourself to a holiday with total relaxation […]

    Pomegranate and apple wellness package

    With the “Pomegranate and apple” wellness package, you combine relaxation and a hydration and revitalising program with a stay in one of the most luxurious and on-trend hotels in Versilia. The treatment is performed in the Suite62 Spa which is located inside the hotel where you will be staying: the Grand Hotel Principe di Piemonte. […]

    Ginger and cinnamon wellness package

    With the “Ginger and cinnamon” wellness package, you will enjoy one or more days in the pursuit of relaxation at the Grand Hotel Principe di Piemonte in Viareggio and the Suite62 Spa, located inside the hotel. The package is ideal for an anti-age treatment which lasts 90 minutes and is available until 31 March 2020. […]

    Special offer on suites in Viareggio. Book with Principe di Piemonte

    Fancy a dream holiday in Versilia? Choose the Suite Special Offer in the Grand Hotel Principe di Piemonte in Viareggio. 40% discount on overnight stays in suites! Find out more and book your suite today.

    Stay longer, save more

    Find out about the best offers at the Principe di Piemonte hotel on the Viareggio sea front. One of these offers is entitled “Stay longer, save more”: 10% discount on a minimum stay of 3 nights, including breakfast, Wi-Fi and Spa access. The offers of the Grand Hotel Principe di Piemonte in Viareggio by the sea will […]

    Beach Escape in Tuscany

    An ideal proposal for those who would like to create a magic space to pamper and regenerate mind and body.

    Discover the points of interest

    We are in a strategic position to say the least. We are on the promenade of Viareggio, in the heart of the Versilia, but also close to important naturalistic, cultural, and sporting locations: Lucca, Torre del Lago, Versilia Golf Club, Florence, Pisa, Carrara, Cinque Terre, Chianti, Pietrasanta, Forte dei Marmi.