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    Blue Flag in Viareggio

    Also for this 2020 Viareggio confirms FEE Blue Flag seaside resort. Find out more!

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    Our thoughts and best wishes are with all of you!

    We will beat this with the power of global unity and togetherness. Please be strong and stay safe! Our beautiful Versilia and hotel will soon again be your destination!  

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    Sunday brunch at Principe di Piemonte

    A special Sunday lunch in Viareggio in the Carnival period. The Sunday Brunch is at the Regina Restaurant located on the ground floor in the veranda of the Grand Hotel Principe di Piemonte, overlooking the seafront promenade in Viareggio. Hearty buffet with starters, first and second courses and desserts prepared by the Michelin-star chef, Giuseppe Mancino, served from 12.30 pm to 2.30 pm. 2020 […]

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    Etro products

    Pamper yourself with the Etro courtesy set of the Grand Hotel Principe di Piemonte!

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    Easter lunch

    Are you looking for restaurants that are open at Easter in Viareggio as well? What not try the Regina Restaurant? Located in the magnificent setting of the Gran Hotel Principe di Piemonte overlooking the most beautiful seafront promenade in Viareggio. The restaurant will be open to both guests staying at the hotel and the general […]

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    Giotto’s exhibition in Viareggio

    Come and visit Giotto’s exhibition in Viareggio until March 31st 2020 and stay at Grand Hotel Principe di Piemonte!

    The solution for a luxurious stay

    Principe di Piemonte is the Grand Hotel for the vacation of your dreams: absolute comfort, high-profile services, and an elegant setting ready to give you unique moments. Environments and spaces, rooms and suites, spa and restaurants, are designed to ensure pure luxury experiences, always different and amazing, able to engage all the senses.

     

    The rooms

    5 different types of rooms and 2 suites designed to satisfy everyone, to meet the most diverse needs while ensuring relaxation and comfort in luxurious environments overlooking the sea or the Apuan Alps.

    The spa

    The modern and elegant spa awaits you for programs and treatments designed to regenerate mind and body. Recover your best conditions with sauna, massages, beauty treatments, water games, fitness, Turkish bath, Kneipp program, experience showers, relaxation area. Open every day to both hotel guests and outsiders.
     

    The restaurants

    Two internal restaurants dedicated to those who love good food. The Piccolo Principe, 2 Michelin stars, offers a refined and sophisticated cuisine. The Regina offers a more traditional cuisine with dishes of the sea and the land.

    Hotel Principe di Piemonte

    Designed during the 1920s, the Principe di Piemonte is a "Small Luxury Hotel" that has been able to preserve all the charm of the past by combining it with modern services. Style, vintage atmosphere, refined furniture, and contemporary comforts coexist in a luxury hotel overlooking the promenade of Viareggio.

    Discover the gallery

    Waiting to have you as a guest, start discovering the Grand Hotel Principe di Piemonte through our gallery. Photos and videos to see all the environments, breathe the elegant atmosphere, immerse yourself in the spaces for ceremonies, admire the colourful dishes and the relaxing spa area!

     
     
     

    Discover the offers

    The best offers constantly updated to live the experiences of the Grand Hotel Principe di Piemonte at unbeatable prices and at any time of the year!

    Luxury Beach Experience

    Luxury Beach Experience is the offer with included exclusive beach of the Grand Hotel Principe di Piemonte in Viareggio. It is ideal for those who want to live a summer full of captivating experiences, total comfort, and the elegant luxury of a refined hotel. The offer will give you the opportunity to stay in a […]

    Beach Escape 2020

    A unique package that impeccably and unrepeatably combines romance and wellness. An experience with your other half for a weekend characterised by overnight stay, breakfast, wellness program, spa, swimming pool, and dinner for two!

    Gourmet Experience

    An unmissable stay with a tasty experience in our starred restaurant overlooking the sea.

    Ocean View Privèe

    Enjoy in complete intimacy a romantic panoramic view by the sea of Viareggio.

    Stay longer, save more

    Discover the best hotel deals in Viareggio on the Principe di Piemonte sea. You will find “7 nights as a Prince” for a week at the beach at an incredible price and “The more you stay the more you save” with 10% discount on a minimum stay of 3 nights, with breakfast, Wi-Fi, access to the Spa.

    Special offer on suites in Viareggio. Book with Principe di Piemonte

    Fancy a dream holiday in Versilia? Choose the Suite Special Offer in the Grand Hotel Principe di Piemonte in Viareggio. 40% discount on overnight stays in suites! Find out more and book your suite today.

    Organic wellness

    The package Organic Wellness includes: One night in the room or suite of your choice; Prosecco in the room**; Buffet breakfast; 2-hour Benessere Bio*** program for 2 people; Access to our spa* (Sauna, Turkish Bath, Kneipp Program, Experience Showers, and Relaxation Area), upon reservation and for a maximum of 50 minutes; Access to our panoramic […]

    Wellness with massage offer

    The ‘Wellness with massage’ package combines the relaxation of the wellness centre with the pampering of the Grand Hotel Principe di Piemonte in Viareggio. The offer is valid until 30 December and can be activated with stays of one or more nights in a room or suite of your choice. It is the perfect solution […]

    Discover the points of interest

    We are in a strategic position to say the least. We are on the promenade of Viareggio, in the heart of the Versilia, but also close to important naturalistic, cultural, and sporting locations: Lucca, Torre del Lago, Versilia Golf Club, Florence, Pisa, Carrara, Cinque Terre, Chianti, Pietrasanta, Forte dei Marmi.