Grand Hotel Principe di Piemonte

What see


Learn More

Il Piccolo Principe Restaurant – reconfirmed Two Michelin Stars and Three Gambero Rosso Forks

Yet another prestigious award for the Restaurant Il Piccolo Principe, which sees its 2 Michelin star status reconfirmed in the 2023 edition of the renowned guide. This distinction attests to the skill and talent of Chef Giuseppe Mancino and his Team and is a source of great pride for the Grand Hotel Principe di Piemonte, […]

Learn More

Fashion in Flair 2022

Fashion in Flair, the great exhibition-market of Made in Italy High Artisanship, Fashion, Art and Design returns to the elegant venue of Villa Bottini, in Via Elisa, Lucca, from Friday 14 to Sunday October 16 2022 A salon within the city walls, where you can admire fashion and jewellery creations and home decorations and take […]

Learn More

Pianeta Terra – Planet Earth – Festival

The multidisciplinary Pianeta Terra Festival is all about the challenges that face us in conserving the environment and inhabiting the planet in a sustainable way and will take place in Lucca from 6 to 9 October in the outstanding venues of the Church of San Francesco, the Suffragio Auditorium, the Affresco Hall, the Botanical Gardens, […]

Learn More

Midweek Stars

Midweek Stars is the new gourmet experience to be found at the two-star Michelin restaurant Il Piccolo Principe in Viareggio. A celestial 3-course dinner, dessert, 1 glass of wine, mineral water and coffee is available on Tuesdays and Wednesdays until the end of October 2022 at a cost of € 150.00 per person. The Midweek […]

Learn More

Anima Mundi 2022

Anima Mundi returns this year from 9 to 24 September. The 21st International Sacred Music Festival, organised by the Opera della Primaziale Pisana, will be held in the wonderful settings of the Cathedral and the Campo Santo in Pisa, just 25 km from our Grand Hotel Principe di Piemonte. The 2022 festival offers seven concerts, […]

Learn More

Sweet dreams at the Grand Hotel Principe di Piemonte

Guests staying in our suites will be able to enjoy a restorative night’s sleep thanks to the superior quality and comfort afforded by our new exclusive Vispring mattresses made with the softest natural materials and pocket spring construction. Bespoke luxury for unparalleled comfort. The main feature of the new mattresses in the suites at the […]

The solution for a luxurious stay

Grand Hotel Principe di Piemonte is a 5-star luxury hotel for the vacation of your dreams: absolute comfort, high-profile services, and an elegant setting ready to give you unique moments. Environments and spaces, rooms and suites, spa and restaurants, are designed to ensure pure luxury experiences, always different and amazing, able to engage all the senses.


The rooms

Different types of rooms and suites designed to satisfy everyone, to meet the most diverse needs while ensuring relaxation and comfort in luxurious environments overlooking the sea or the Apuan Alps.

The spa

The modern and elegant spa awaits you for programs and treatments designed to regenerate mind and body. Recover your best conditions with sauna, massages, beauty treatments, water games, fitness, Turkish bath, Kneipp program, experience showers, relaxation area.

The restaurants

Two internal restaurants dedicated to those who love good food. The Piccolo Principe, 2 Michelin stars, offers a refined and sophisticated cuisine. The Maitò Viareggio offers a more traditional cuisine with dishes of the sea and the land.

Grand Hotel Principe di Piemonte

Designed during the 1920s, the Principe di Piemonte is a "Leading Hotels of the World" that has been able to preserve all the charm of the past by combining it with modern services. Style, vintage atmosphere, refined furniture, and contemporary comforts coexist in a luxury 5-star hotel overlooking the promenade of Viareggio.

Discover the gallery

Waiting to have you as a guest, start discovering the Grand Hotel Principe di Piemonte through our gallery. Photos and videos to see all the environments, breathe the elegant atmosphere, immerse yourself in the spaces for ceremonies, admire the colourful dishes and the relaxing spa area!


Discover the offers

The best offers constantly updated to live the experiences of the Grand Hotel Principe di Piemonte at unbeatable prices and at any time of the year!

Starlit Gourmet Tasting Evening

Stay offer from the 24th of August to 31st of October 2021 with a gourmet experience at the 2 Michelin Star Il Piccolo Principe Restaurant.

Exclusive offer on suite accommodation at the Grand Hotel Principe di Piemonte, Viareggio

Fancy a dream holiday in Versilia? Choose the Suite Special Offer in the Grand Hotel Principe di Piemonte in Viareggio. 40% discount on overnight stays in suites! Find out more and book your suite today.

Special Long Stay Offers

Discover the best hotel deals in Viareggio at the Principe di Piemonte, near the sea. You will find “7 nights as a Prince” for a week at the beach at an incredible price and “The more you stay the more you save” with 10% discount on a minimum stay of 3 nights, with breakfast, Wi-Fi, access to the swimming pool.

Luxury Beach Experience

The Luxury Beach Experience offer includes access to the select beach facilities of the Grand Hotel Principe di Piemonte in Viareggio. Ideal for a wonderful summer break by the sea, experiencing the luxury and comfort of the hotel. The offer gives you the opportunity of staying in suite accommodation with sea view and enjoying the […]

Summer Mini Break on the Beach 2022

A unique package that impeccably and unrepeatably combines romance and wellness. An experience with your other half for a weekend characterised by overnight stay, breakfast, wellness program, spa, swimming pool, and dinner for two!

Michelin-Star Gourmet Tasting

An unmissable stay with a tasty experience in our starred restaurant overlooking the sea.

Wellness for Two

Wellness offers that flawlessly combine romance and wellness. An experience with your better half.

Regal Wellness

The “‘Regal Wellness” offer will enhance your summer holiday in Viareggio with a unique blend of relaxation on the beach and pampering in our Spa. The offer is valid during the summer for overnight accommodation bookings at the Grand Hotel Principe di Piemonte. “Regal Wellness” is ideal for couples seeking a romantic destination and also […]

Discover the points of interest

We are in a strategic position to say the least. We are on the promenade of Viareggio, in the heart of the Versilia, but also close to important naturalistic, cultural, and sporting locations: Lucca, Torre del Lago, Versilia Golf Club, Florence, Pisa, Carrara, Cinque Terre, Chianti, Pietrasanta, Forte dei Marmi.  

What to do in Versilia